PressClub Canada · Article.
With MINI on a roller-coaster. Another spectacular Hollywood project scheduled to open at Paramount Canada's Wonderland in 2005.
Tue Nov 30 09:00:00 CET 2004 Press Release
From 2005, visitors to Paramount Canada's Wonderland in Toronto, Canada and Paramount Kings Island Parks in Cincinnati, USA will be able to take part in a thrilling high-speed car chase. In a unique fast-track coaster experience park guests will travel in specially designed MINI Cooper S stunt cars.
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Kevin Marcotte
BMW Group
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Author.
Kevin Marcotte
BMW Group
Whitby, Ontario...It is enough to make even a stuntman green with envy. From
2005, visitors to Paramount Canada's Wonderland in Toronto, Canada and
Paramount Kings Island Parks in Cincinnati, USA will be able to take part in a
thrilling high-speed car chase. In a unique fast-track coaster experience park
guests will travel in specially designed MINI Cooper S stunt cars. The
Hollywood project is based on high-action film scenes taken from "The Italian
Job" (2003), starring not only Mark Wahlberg, Charlize Theron und Edward
Norton, but also three MINI cars.
Park visitors will experience a high-speed stunt taking them behind the scenes
of this action film, these having their origin in the film's hair-raising chase
sequences. Visitors will board their own MINI Cooper S, which is equipped with
audio special effects. Once fast-track coaster fans have fastened their seat
belts, the MINIs hit the road to begin their high-speed chase.
Drivers twist through a parking garage, dodge near-collisions, race down
stairs, chase through tunnels and narrowly escape massive explosions triggered
by gunfire from a menacing helicopter. Tires skid one last time as the chase
and the first attempts at being a stunt driver come to an end.
Those who already wish to get a foretaste of the MINI stunt track can
experience "The Italian Job" on DVD (available since 4 August 2004). In this
remake of the popular classic film, audiences can see three MINIs - a red one,
a white one and a blue one.
For the film shoot the BMW Group put 32 MINI cars at the disposal of the
Paramount Studios. This product placement is just one of many in a long
corporate tradition: as early as 1972 the BMW Group began hiring out vehicles
for film and TV series production.