+++ The core of the brand reinterpreted: modern, timeless, and unmistakable. +++ Modern BMW 2.5-box silhouette with long wheelbase, short overhangs, and flared wheel arches. +++ New front-end design: kidney grille and four-eye light signature form a unified geometry-and-light element. +++ Driver-focused interior anchored by the BMW Panoramic iDrive and the free-cut central display. +++ Gen6 BMW eDrive technology with 800-volt architecture enabling 400kW DC ...
+++ Holistic concept targets resource efficiency and reduction in CO2e emissions +++ Decarbonisation across supply chain +++ “Design for Circularity” principle expanded to further components +++
+++ Available on both the M4 and M4 Competition. +++ Exclusive options not previously available in Canada. +++ Heritage paintwork from BMW Individual Manufaktur. +++ Limited to 40 units. +++
+++ Return of BMW Motorrad Canada’s exclusive GS adventure program, redesigned for 2026. +++ New point-to-point route from Calgary, Alberta to Kelowna, British Columbia. +++ Transportation available for participants’ motorcycles from select BMW Motorrad retailers. +++ Optional pre-event off-road training. +++ September 6–12, 2026. +++
Top performance, maximum comfort, and modern driver assistance systems: the MINI JCW Countryman is the perfect companion for a visit to Asheville in the state of North Carolina.
+++ Special model limited to 12 units for Canada, marking the end of ALPINA XB7 production. +++ Available exclusively in Frozen ALPINA Green and Frozen ALPINA Blue – paint finishes never before offered on the XB7. +++ Unique exterior badges and B-pillar MANUFAKTUR wordmark; heritage ALPINA script embroidery on the front seat headrests. +++ Two handmade ALPINA weekender bags in brown LAVALINA leather included as standard. +++ Assembly at BMW Plant ...
+++ Final endurance tests ahead of second Neue Klasse model’s design premiere on 18 March 2026 +++ Typical BMW driving pleasure on a completely new level, thanks to Heart of Joy and BMW Dynamic Performance Control +++ Sixth-generation eDrive +++ BMW Group winter test centre in Sweden offers ideal environment for testing and optimising drive and suspension systems +++
Spectacular Custom Power Roadster to commemorate the 50th anniversary of the BMW Motorrad Daytona race victory and winning the AMA Superbike Championship in 1976.
+++ M Performance Track Kit for the BMW M2: street-legal with even sharper performance on the race track +++ Retrofit for even more uncompromising appeal and exhilarating BMW M2 CS engine sound +++
+++ Much anticipated reservation tool and configurator go live for the upcoming BMW iX3. +++ Announced on Media Day at the 2026 Canadian International AutoShow. +++ Special appearance by Hussein Al Attar, Director of Automotive Design with BMW Designworks LA. +++ The all-new BMW iX3 is the first model from BMW’s revolutionary Neue Klasse architecture. +++
+++ New brand emblem links heritage with future +++ Refined and precise design reflects key brand attributes +++ Brand embodies an exceptional balance of supreme ride comfort and high performance +++ Standalone automobiles, produced in select BMW Group plants +++ Iconic heritage colours, distinctive accents and personalised details will define brand’s unique character +++
+++ The striking Deus Ex Machina Concept makes its North American debut. +++ Test drive the new generation of MINI products at an exclusive area on Level 500. +++
+++ New production lines go into pre-series operation at BMW Group Plant Munich +++ Series production of new BMW i3 to begin in second half of 2026 +++
+++ New brand image and restructured portfolio +++ Additional site in Memmingen, Germany +++ “Games of Drift” with specially adapted M2 Drift Signature AREA M vehicle as key event in Memmingen with live scoreboard and final +++ New target groups, new customer experience, new digital platform +++ Spiritual home for Gen M and all who feel an affinity with it +++ BMW M Experience Center for the ultimate driving experience +++
+++ BMW returns to the Canadian International AutoShow (CIAS) with a stunning “Level ///M” takeover of the Metro Toronto Convention Centre’s Level 600. +++ The all-new BMW iX3, the first model from BMW’s revolutionary Neue Klasse architecture, takes centre stage. +++ Highlights on display include the new iX3, the iconic M2 CS, the award-winning i4 and more. +++ Exclusive BMW and MINI test drives will be offered on Level 500, featuring a lounge where guests ...
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