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MINI celebrates 25 years of modern MINI.

Thu Apr 23 00:01:00 CEST 2026Press Release

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+++ The MINI brand and BMW Group’s UK manufacturing plants are celebrating 25 successful years of modern MINI production +++ On 26th April 2001 the first MINI rolled off the line in Oxford +++ MINI continues to evolve its heritage through iconic design, innovation and go-kart driving fun +++

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MINI
 
 
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The new BMW 7 Series: the first luxury sedan with technologies from the Neue Klasse.

Wed Apr 22 15:10:00 CEST 2026Press Release

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+++ Progressive luxury meets Neue Klasse technologies. +++ The new face of the BMW luxury class: specific interpretation of the new BMW design language for the luxury segment. +++ Redesigned interior anchored by the BMW Panoramic iDrive featuring BMW Panoramic Vision and the debut of the BMW Passenger Display. +++ The groundbreaking BMW Theatre Screen now enables Zoom video conferencing, while the audio experience is further enhanced by available Dolby ...

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MINI x Vagabund: Two One-Offs combining adventure attitude and sound culture.

Wed Apr 15 00:01:00 CEST 2026Press Release

+++ MINI and Vagabund present two unique MINI Countryman one-off show cars inspired by adventure, community and festival culture +++ The MINI Countryman becomes a dynamic stage for lifestyle, music and self-expression +++ Vehicle individualization that only MINI can do +++

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MINI Countryman
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Special Vehicles
 
 

Pure driving fun: the MINI JCW conquers the legendary “Tail of the Dragon”.

Wed Mar 25 00:01:00 CET 2026Press Release

With 318 bends over a distance of 17.7 kilometres, the 'Tail of the Dragon' is considered one of the most dangerous roads in the world. On the border between the US states of North Carolina and Tennessee, the MINI John Cooper Works impresses with top-performance and agility combined with absolute confidence.

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MINI John Cooper Works
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John Cooper Works
 
 
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The New BMW i3: An authentic BMW sports sedan for the Neue Klasse era.

Wed Mar 18 11:00:00 CET 2026Press Release

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+++ The core of the brand reinterpreted: modern, timeless, and unmistakable. +++ Modern BMW 2.5-box silhouette with long wheelbase, short overhangs, and flared wheel arches. +++ New front-end design: kidney grille and four-eye light signature form a unified geometry-and-light element. +++ Driver-focused interior anchored by the BMW Panoramic iDrive and the free-cut central display. +++ Gen6 BMW eDrive technology with 800-volt architecture enabling 400kW DC ...

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BMW i
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BMW Motorrad ADV-X returns for 2026 with reimagined backcountry route across the Canadian Rockies.

Wed Mar 11 20:00:00 CET 2026Press Release

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+++ Return of BMW Motorrad Canada’s exclusive GS adventure program, redesigned for 2026. +++ New point-to-point route from Calgary, Alberta to Kelowna, British Columbia. +++ Transportation available for participants’ motorcycles from select BMW Motorrad retailers. +++ Optional pre-event off-road training. +++ September 6–12, 2026. +++

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Rider Training, Travel, Events
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R 1300 GS Adventure
 
 

Postcard Story. The MINI JCW Countryman in Asheville.

Wed Mar 11 00:01:00 CET 2026Press Release

Top performance, maximum comfort, and modern driver assistance systems: the MINI JCW Countryman is the perfect companion for a visit to Asheville in the state of North Carolina.

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MINI John Cooper Works
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John Cooper Works Countryman
 
 
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2026 ALPINA XB7 MANUFAKTUR: Limited to 120 units for North America, marking the close of a chapter.

Fri Mar 06 20:30:00 CET 2026Press Release

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+++ Special model limited to 12 units for Canada, marking the end of ALPINA XB7 production. +++ Available exclusively in Frozen ALPINA Green and Frozen ALPINA Blue – paint finishes never before offered on the XB7. +++ Unique exterior badges and B-pillar MANUFAKTUR wordmark; heritage ALPINA script embroidery on the front seat headrests. +++ Two handmade ALPINA weekender bags in brown LAVALINA leather included as standard. +++ Assembly at BMW Plant ...

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BMW
 
 
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“Heart of Joy” meets snow and ice at the Arctic Circle. Technological quantum leap in the new BMW i3: dynamic fine-tuning of the Neue Klasse sedan in Arjeplog.

Thu Mar 05 14:00:00 CET 2026Press Release

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+++ Final endurance tests ahead of second Neue Klasse model’s design premiere on 18 March 2026 +++ Typical BMW driving pleasure on a completely new level, thanks to Heart of Joy and BMW Dynamic Performance Control +++ Sixth-generation eDrive +++ BMW Group winter test centre in Sweden offers ideal environment for testing and optimising drive and suspension systems +++

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