PressClub Canada · Article.
BMW Bank continues growth in first quarter 2005
Wed Jun 01 14:15:00 CEST 2005 Press Release
Business volume increases by 19.5% to over 17 bill. € +++Role in acquiring new customers and increasing loyalty now more important +++
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Kevin Marcotte
BMW Group
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Author.
Kevin Marcotte
BMW Group
Business volume increases by 19.5% to over 17 bill. € +++
Role in acquiring new customers and increasing loyalty now more important +++
Munich. BMW Bank GmbH expanded its business volume in the first quarter 2005 by
19.5% compared with the same period last year to 17,054 million euros
(prev.yr.: 14,267 million euros). Of this, 11,900 million euros comes from the
financing and leasing business. In an annual comparison, this is an increase of
17.4% (prev.yr.: 10,133 million euros). This means that the financial services
provider, which offers automobile and motorcycle financing and capital
investment products for the German market, has once again increased its market
share from what was already a high level: 62.4% of all new vehicles supplied to
customers via the BMW Group dealer organisation were financed or leased in the
first three months by the BMW Bank (prev.yr.: 60.6%). In total, the BMW Bank
had 804,000 customers in its care on 31 March 2005 (prev.yr.: 747,000/+7.6%).
The workforce increased by 9.1% to 840 (prev.yr.: 770).
The leasing business grew at an above-average rate of 20.3% to reach 5,509
million euros (prev.yr.: 4,578 million euros). The growth was achieved partly
with products which stand out from corresponding competitor products because of
the additional benefits they offer. BMW Service Leasing, for example, offers,
for a monthly flat rate of € 9.99 (BMW 1 Series), € 19.99 (BMW 3 series) and €
29.99 (BMW 730d), an extensive range of maintenance and repair services. The
service is valid for up to 36 months and does not depend on how far the vehicle
has travelled. It includes over 20 services, such as regular inspections, oil
changes or the repair of worn parts. Customers can also use a replacement car
free of charge on two days a year if their own vehicle has to be repaired or
maintained.
Another offer which enhances the attractiveness of leasing for private
customers is the "good weather guarantee" for the BMW Z4. If the number of
rainy days between 1 July and 30 September 2005 exceeds a number that has been
defined beforehand, the customer is reimbursed the sum of € 400 to compensate
for the loss of the roadster experience. The customer benefit with both the
service leasing and the "good weather guarantee" is that the customer can
either buy the vehicle at the end of the contract period at a pre-arranged
residual value or return it to the dealership organisation.
Dr. Thomas Brakensiek, Chairman of the Board of Management of BMW Bank GmbH:
"Both our customers and the BMW Bank profit from products such as these. The
BMW Group is fulfilling the promise of premium service made to its customers.
At the same time, we are able to provide more in-depth customer care. This
increases the rebuying rate and shortens the retention period in comparison
with cash payments."
The BMW Bank also maintains a business relationship with almost all the BMW
Group dealers in connection with the financing of new and used car purchases.
The volume increased in the period under review by 29.9% to 1,566 million euros
(prev.yr.: 1,206 million euros).
Volume of deposits reaches 5 billion euros
The volume of deposits on 31 March 2005 was 4,995 million euros (prev.yr.:
4,032 million euros/+ 23.9%), and this passed the 5 billion euro mark in April.
Of this, 1,292 million euros comes just from the online savings account which
the BMW Bank has been offering since April 2004. With a current interest rate
of 2.75% p.a., this product is one of the constant leaders amongst competitors.
The BMW Bank also meets the needs of its customers when it comes to service:
the account can be accessed around the clock. Account management and bank
statements are free of charge. The product's features are the same as those of
the "classic" savings account, with a three-month notice period. The largest
item amongst the investments, at 1,981 million euros, is the online overnight
money, on which the interest is 2.25%.
Investment fund business - clear growth and expansion of the product range
The investment fund business also showed dynamic growth in the first quarter
2005. The balance in this area of business, which is relatively new for the BMW
Bank, rose, as at 31 March 2005, by 57.4% to 159 million euros. In the first
quarter 2005 alone, accruals of almost 25 million euros were recorded. The
number of customer securities accounts managed increased by 11,486, from 19,386
(on 31 March 2004) to 30,872 (on 31 March 2005). This growth was driven by a
sophisticated product based on the investment needs of customers, known as the
FondsNavigator. It is able to select, from the over 6,000 investment funds
available in Germany, the one that is the best in its category. The basis for
this is formed by the assessments provided by the rating agencies Morningstar,
Standard&Poor's and FERI. Only investment funds that are awarded top marks by
these agencies and which pass an additional quality test which is carried out
by FERI exclusively for the BMW Bank are included in the "BestSelect" range.
This now covers 14 investment funds. Fund management is free of charge.
Spar&Invest combines high interest rates and good growth opportunities
Spar&Invest (save & invest) offers the security of a savings deposit combined
with the growth opportunities of the capital markets. Half of the investment is
placed in a savings account, and the other half is invested in three investment
funds selected by the FondsNavigator. The interest on the deposits is 6% p.a.
for at least 6 months after the market introduction of the tranche in question.
The number of customers in the investment business is over 350,000. This is
almost half of all the BMW Bank's customers, and around two thirds of these do
not (yet) drive a BMW Group vehicle. Dr. Thomas Brakensiek: "Of course, as part
of our regular customer contact, we are pleased to use the opportunity to tell
our customers about our attractive range of vehicles. We see excellent
potential for acquiring customers in this."
For questions please contact:
Corporate Communications
Michael Rebstock, Finance Communications
Telephone: +49 89 382-20470, Fax: +49 89 382-24418
Marc Hassinger, Business and Finance Communications
Telephone: +49 89 382-23362, Fax: +49 89 382-24418
Media Website: www.press.bmwgroup.com
e-mail: presse@bmw.de