BMW Canada launches new website. Enhancements improve Ultimate Customer Experience.

Whitby. BMW Canada today announced the relaunch of its official website
BMW.ca. The updated website provides customers, prospects and enthusiasts with
more product information, greater interaction and industry leading dynamic rich
media.

Key new features of BMW.ca include extensive product and technology videos and
animations. In addition, the new widescreen 1024x768 resolution allows
visitors to view larger and clearer images and videos throughout the website.
These enhancements combined with improved navigation create a seamless surfing
experience.

"Our aim with BMW.ca is to provide visitors with a benchmark experience,
reflective of the BMW product experience," said John Cappella, Brand
Communications Manager, BMW Group Canada. "With more than10,000 assets included
in the new site, we have made a significant leap forward in content and
functionality."

Research has found that the vehicle configurator on BMW.ca is the most popular
section of the site. Recognizing the importance of this feature to visitors,
BMW Canada has created a one click model selector from the homepage to
configure the user's model of choice. The easy to follow four step
configurator provides visitors to the site with larger 360 degree interior and
exterior views of selected models and a dynamic payment estimator.

The launch of the new BMW.ca also coincides with the online update of the
entire 2006 model year BMW lineup. New models that visitors will encounter at
BMW.ca include the 323i Sedan, M5 Sedan, 550i Sedan , 650i Coupe and
Cabriolet, as well as all 11 models of BMW's xDrive all-wheel drive lineup
that are now available for sale in Canada.

BMW.ca continues to grow in importance as a component of the purchase cycle.
The number of visitors to BMW.ca increases each month by 20% to 40% and BMW
Canada has found that the quality and quantity of leads that are submitted
online through the site also continue to grow.

In keeping with the company's vision to further integrate Retailer and
corporate websites, the new BMW.ca compliments Canadian Retailer sites. The
new BMW.ca includes many new links to Retailer websites, including requests for
test drives, requests for service appointments, contact information and "wish
lists". The wish list feature allows users to share their lists of desired BMW
accessories with friends, family and their BMW Retailer.

BMW Canada worked closely with agencies Blast Radius, Autodata Solutions, BBDO
Interone, and iPerceptions Inc. in developing the updated BMW.ca.

BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW
AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs on new and pre-owned BMW and MINI automobiles,
as well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 37 BMW automobile retail centres, 18 BMW motorcycle retailers, and
21 MINI retailers represents the BMW Group across the country.