Art Basel Miami Beach 2005 - The BMW Group at the world's most important art fair

Miami / Munich. The largest, most famous trade fair for modern and contemporary
art is being held in Florida from 1 to 4 December 2005. For the fourth time in
a row, the BMW Group, as partner to the event, will also be providing the VIP
Shuttle Service - with total commitment to design as the focal point. In the
VIP Lounge, DesignworksUSA will be appearing in an exhibition designed
specially for the event and, as last year, the BMW Group will this year once
again be supporting the publication each day of The Art Newspaper . BMW, MINI
and Rolls-Royce Motor Cars Ltd. are also involved in various highlights of Art
Basel Miami Beach. In line with the focus on design, MINI will be presenting,
in the Design District of Miami, a MINI Cooper in the "tartan" look in the
design series "MINI wears BISAZZA". And Rolls-Royce Motor Cars Ltd. is host to
the ArtNexus Event, the most important evening event at Art Basel Miami Beach.
Famous personalities from the art world will be amongst the international
visitors to the art fair. Celebrities, art dealers from top galleries,
directors of famous museums and successful artists will be amongst the 40,000
or so visitors.

The BMW Group and Design

Bringing out the fascination for design as a facet of artistic expression is a
challenge that lies close to the heart of the BMW Group. The spotlight here is
on mobility. A wide range of international discussion forums and exhibition
projects have placed the subject of design on a level with the most widely
varying approaches of art and provide a forum for an exciting exchange between
specialists and the interested public.

DesignworksUSA: Vision with the booth design in the Art Collectors Lounge

BMW Group DesignworksUSA presents a design case study. From large to small
products, transportation to technology, DesignworksUSA produces design work for
top name brands.
In this exhibition, DesignworksUSA captures the product development process for
both next generation production as well as future concepts. Featuring the
design language development program for Kyocera Wireless, a wall-size graphic
collage captures each stage of design. From inspiration to design strategy,
sketching to digital modeling, color and material to prototyping the viewer is
able to understand the birth of a product line and future roadmap.
DesignworksUSA prides itself on the use of intelligent creativity. By utilizing
strategic visualization techniques, DesignworksUSA demonstrates the richness of
visual communication through a multimedia display. A model of a boat designed
by DW for Carver is prominently positioned, capturing the creative diversity of
the firm. While past projects from clients such as John Deere and BenQ pepper
the exhibit with additional interest. As a global design consultancy, context
and function play complimentary roles to the expression of style. Here art is
transformed into design.

About BMW Group DesignworksUSA

BMW Group DesignworksUSA is a premier international design consultancy
headquartered in Newbury Park, California with a branch office in Munich,
Germany. Founded in 1972 by designer Charles Pelly, the company was acquired
by the BMW Group in 1995.

DesignworksUSA has the experience and resources to successfully develop design
solutions for partners in almost any industry. With a deep understanding of
future context, the DesignworksUSA studios bring the highest level of design
competence to a broad but select range of premium products including cars,
sports equipment, motorcycles, lifestyle products, trains, fashion, airplanes
and high-technology devices.

While the BMW Group represents the design consultancy's biggest client,
prestigious names like BenQ, Nokia, Adidas, Motorola, Microsoft,
Hewlett-Packard, Heidelberg, Kyocera, Star-Trac, Trico Sports, Sachs,
Gulfstream, Haworth, Razor, Scott USA, Villeroy & Boch, Viking, Waterpik,
Wired, John Deere, Paccar, Allergan, Siemens and many others have profited
from DesignworksUSA's unique know-how.

The firm's unique approach guarantees the highest level of creativity based on
more than 30 years of experience in this diverse field of design application
paired with DesignworksUSA's high demand in process quality. The consultancy's
multinational teams translate consumer brand attitudes into strategic design
visions and product concepts. Designs to be developed will also draw from
DesignworksUSA's work for technology programs reaching 5 - 20 years into the
future.

For further information please visit the website: www.designworksusa.com

Rolls-Royce Motor Cars Ltd. and ArtNexus

The ArtNexus VIP Party - an official event of Art Basel Miami Beach - will be
at the forefront of the festivities. One of the most anticipated events for the
elite art world's yearly calendar, this get-together unites the top VIPs of the
local and international art scene in an extraordinary and almost surreal
atmosphere from food to music - that makes Miami unique. For the past three
years, the party has proven to be one that has surpassed everyone's
expectations, with more than 1,000 international art collectors, curators,
artists and celebrities attending the event. The ArtNexus VIP Party for Art
Basel Miami Beach 2005 will take place Friday December 2nd at the beautiful
Bayfront Park. From 8 to 10pm three hundred special guests will arrive for the
UBS cocktail dinner co-hosted by Rolls-Royce Motor Cars Ltd. From 10pm to 2am
additional guests will join the festivities and the ArtNexus Party presented by
Jorge Perez and The Related Group of Florida goes full swing. At 11pm a
surprise concert by a Latin Grammy nominee will get guests dancing to its Latin
beats. All attendees agree that the ArtNexus party is year after year the best
party of the art world international calendar and this year, thanks to
Rolls-Royce Motor Cars Ltd., will be no exception!

"MINI wears Bisazza" at design.05 MIAMI

Design seems to be on everybody's mind at the moment. During Art Basel Miami
Beach the much anticipated design.05 MIAMI will be inaugurated. Exhibitions, as
well as business and design symposiums will solicit design enthusiasts to the
famous Moore Building in the heart of Miami's Design District. An international
roster of galleries will participate in Design.05, such as New York-based Barry
Friedman, Paris's Galerie Kreo, London's David Gill Gallery, and Contrasts,
which is based in Shanghai. Attendees will find a series of satellite
exhibitions. Work showcased here will be from the likes of Ron Arad and Tord
Boontje. The ultimate highlight: Zaha Hadid, award-winning architect of this
year's newly opened central building of the BMW Plant Leipzig, has designed a
site-specific installation which will be shown in the central atrium of the
exhibition building. And MINI won't be amiss: "MINI wears BISAZZA" will be
placed in front of the main entrance from where the Zaha Hadid exhibition can
be seen. The mosaic surface made from almost 40,000 brightly colored glass
stones has turned this model into a unique design creation that's not for sale.
Designed by Carlo dal Bianco and Marco Braga from the Italian lifestyle label
Bisazza, the tartan-design MINI made its world début in Milan in April - and
now it feels totally at home outside the Moore Building.

The BMW Group and The Art Newspaper

Thanks to the kind support of the BMW Group, this year The Art Newspaper
magazine will once again be appearing each day at Art Basel Miami Beach. Thanks
to the kind support of the BMW Group a daily issue of the art journal The Art
Newspaper published exclusively for Art Basel Miami Beach and containing the
most important news from the international art world will be produced and
distributed free of charge to the visitors to Art Basel Miami Beach.
BMW Group Cultural Communications

The BMW Group is represented globally in over 120 countries and employees staff
from over 90 different nations. For almost 30 years, the BMW Group has been
active in many areas of culture; it takes its involvement seriously and is
aware of its social responsibilities.
Culture speaks many languages, and is unique and distinctive from country to
country. The BMW Group Cultural Communications has adopted the remit of finding
and supporting cultural projects which reflect the goals and values of the
company at both global and local level and which are aimed both at employees
and at the general public.

The cultural involvement of the BMW Group focuses on lasting partnerships and
long-term projects which embody high standards of quality. For the BMW Group,
the freedom of all artistic forms of expression is absolutely essential. In
selecting cultural projects, Cultural Communications concentrates on projects
that are convincing and challenging in terms of content.

Within Art Basel Miami Beach, around 20 international magazine and lifestyle
journalists will be granted access to the private contemporary art collections
of Norman Braman and the Cisneros Foundation. In addition, they will also have
the opportunity to interview the Director of Art Basel, Sam Keller, and the
President of DesignworksUSA, Verena Kloos. The interactive presentations of the
world of design in the BMW VIP Lounge, designed by DesignworksUSA, will provide
all the visitors to the Art Collectors Lounge with an insight into the projects
of the BMW Group Design World throughout the world.

For more information, visit www.bmwgroup.com/culture

High-quality pictures can be downloaded from the "Photo" section at
www.press.bmwgroup.com.
If you have any queries, please contact:

Corporate Communications

Thomas Girst, Public Relations, Head of Cultural Communications Division
Telephone: +49 89 382 24753, fax: +49 89 382 28017

Michael Kirsch, Head of Public Relations
Telephone: +49 89 382 25111, fax: +49 89 382 28017

Internet: www.press.bmwgroup.com, www.bmwgroup.com/kultur
e-mail: presse@bmw.de