BMW Toronto receives award for top quality. Toronto based retailer awarded BMW Quality Trophy for successful implementation of the Quality Management Autohaus (QMA).

Whitby, Ontario...BMW Toronto today achieved Quality Management Autohaus (QMA)
certification and was awarded the BMW Quality Trophy. The award recognizes the
successful completion of the QMA certification process, including participation
from all 125 employees of BMW Toronto.

"Achieving QMA certification is a testament to our whole team - from Client
Advisors to Technicians. All employees at BMW Toronto have been dedicated to
delivering the best service and highest level of customer satisfaction," said
Walter Schauer, Managing Director, Retail Division, BMW Group Canada.
"Receiving this award confirms our pledge to deliver the greatest levels of
service and quality to our customers."

To receive QMA certification and the award, BMW Toronto completed a thorough 21
month program, centred upon the refinement, improvement and documentation of
all business processes - thus creating maximum efficiencies. Finally, BMW
Toronto was assessed by a third-party auditor and scored on its level of
adherence to all QMA requirements.

"BMW Group Canada is pleased to present the BMW Quality Trophy to BMW Toronto
and its dedicated team," said Peter Boswell, QMA Program Manager, BMW Group
Canada. "QMA is a new program that has been adapted for the Canadian market
from BMW's European quality system. It effectively addresses major business
challenges and we believe it will become a proven approach for continuous
improvement to deliver superior customer service."

About QMA

Quality Management Autohaus (QMA) is a voluntary quality assurance system
designed for BMW retailers that provides a framework of business standards to
improve internal communication and efficiency of processes to enhance customer
loyalty and profitability.

QMA has been developed and refined at BMW retailers around the world over the
past several years and is differentiated from other quality assurance programs
by its cross-departmental applications and approaches for achieving greater
business efficiency. The ultimate goal of the program is to create a system
that eliminates unnecessary costs, increases the flexibility of the business
and achieves an ever-stronger customer focus.

BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW
AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs on new and pre-owned BMW and MINI automobiles,
as well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 37 BMW automobile retail centres, 18 BMW motorcycle retailers, and
21 MINI retailers represents the BMW Group across the country.

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