BMW design for a hotel legend. The Berlin Adlon takes to the road / BMW Individual creates a limousine for guests from a 7 Series

Munich/Berlin. Five-star luxury in shimmering black: A BMW 7 Series Limousine
in an elegant design created by BMW Individual guarantees that the guests at
the luxury Hotel Adlon Kempinski in Berlin make their entry in style. In front
of the hotel entrance in Unter den Linden stands a new BMW Individual 7 Series
Limousine which the automobile manufacturer has fitted out specially for the
traditional hotel near the Brandenburg Gate. BMW and Kempinski have been
working together for many years. The new Adlon limousine is the continuation of
this cooperation, based on the principle that guests should be offered the best
possible service and comfort right from their journey from the airport.

BMW Individual has visually tailored the long version of the 7 Series
Limousine, with its twelve-cylinder engine, to the needs and demands of Adlon
guests down to the last detail. The capacious rear passenger area with its soft
leather upholstery is spacious and comfortable. The combination of the
ruby-black metallic paintwork, oxide brown merino leather and mahogany wood
trim is particularly elegant. Other luxurious details reflect the ambience of
the hotel, such as the cushions embroidered with the Adlon logo, the mats edged
in oxide brown and the matching leather seams.

A small bar compartment behind the armrest is not the only facility to care for
the well-being of the passengers. The high-quality BMW Individual Rear Seat
Infotainment Online System also includes an internet connection which guests
can use to watch TV or DVDs or surf online during their journey.

Altogether, the Hotel Adlon Kempinski has five black BMW 7 Series Limousines to
take guests to the airport, shopping or business meetings. The Hotel Adlon,
which was completely destroyed during the Second World War, has been rebuilt at
its original location near the Brandenburg Gate and was reopened in 1997 - the
rebirth of a Berlin legend.

The special design makes the BMW 760Li Individual for the Adlon a unique car.
Other equipment options are also offered to private customers when they
purchase an automobile. Almost all models are provided with the sophisticated
BMW Individual paint finishes, along with the exclusive merino leather seats or
the leather steering wheel with wooden inlays featured in the Adlon limousine.