PressClub Canada · Article.
Toronto, New York or London - On the move in the world's major cities with the MINI Collection 2007.
Tue May 29 15:15:00 CEST 2007 Press Release
Munich. The success story continues. The new MINI is melting its fans' hearts with its evolutionary new design, enhanced dynamism and ultimate driving pleasure. And in the same spirit, the MINI Collection 2007 is also constantly cutting-edge, unconventional and sporty, featuring trendy outfits in the unmistakeable MINI design and cool accessories that make the irresistible MINI lifestyle reality.
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Kevin Marcotte
BMW Group
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Author.
Kevin Marcotte
BMW Group
Munich. The success story continues. The new MINI is melting its fans' hearts
with its evolutionary new design, enhanced dynamism and ultimate driving
pleasure. And in the same spirit, the MINI Collection 2007 is also constantly
cutting-edge, unconventional and sporty, featuring trendy outfits in the
unmistakeable MINI design and cool accessories that make the irresistible MINI
lifestyle reality.
MINI fashion with four new focal themes
MINI inspires, as confirmed by the four new themes that give the men's and
women's outfits in the MINI Collection 2007 their diverse look.
Whether it be in New York, London or Toronto, the MINI is always on the move
and yet always at home all over the world. Representing a truly stylish homage
to the small popular car's cosmopolitan charm is the "Cities" theme, with its
stylised city motifs of the most vibrant cities and depictions of the MINI
complete with its legendary roof flags. And a humorous extra -whatever city
you're in, you'll find its name printed and hidden away inside the waistband.
The designers also translated the new MINI's technical details into stylish
looks. The MINI's suspension, for example, provides the inspiration for the
striking "Spiral" motif.
The "Road Movie" theme, with its fast-paced driving scenes, makes it clear what
an exciting experience it is to drive a MINI. And because the MINI road trip
never ends, the shirts, in addition to featuring four curved stretches of road,
also sport a field for the wearer's own personal road highlight, symbolising
the message: to be continued. Anyone who is as well-travelled as the MINI will
have plenty of stories to tell.
And this is precisely what the "Story" motif conveys, showing the car's
silhouette in words around the fascinating world of the new MINI.
Styles for men
As cosmopolitan and trendy as the MINI, the Men's New York T-Shirt features a
print of the Big Apple's skyline and an appliqué of a MINI sporting the
American flag. The round-necked shirt sports fantastic details such as the
apple-green piping on the left-hand shoulder seam. The colour is a true
classic, too. The casual t-shirt's dark green colour was inspired by the
legendary MINI colour of British racing green.
The striking spiral motif on the chest makes the Men's Spiral T-Shirt a very
sporty little number. Words run outwards from the centre of the spiral in
vibrant MINI red around the thrilling MINI world. The white inner hems on the
collar and sleeves also accentuate the dynamic look of this modern,
short-sleeved shirt.
The new MINI Collection presents a classic, short-sleeved polo shirt in a
cheerful MINI colour - the Men's Orange Polo Shirt. The clever, asymmetrical
detail is typically MINI: the left-hand shoulder seam is enhanced with green
piping.
The MINI's characteristic dual-colour look gives the Men's Hoodie its
unmistakeable appearance. While the sporty, long-sleeved top boasts a timeless,
deep black colour on the outside, the inside of the hood, the inner lining and
the zip of the patch kangaroo pocket feature the popular apple green colour.
The dark green Men's Jacket inspires MINI fans with its ultra-popular retro
design. The striking stand-up collar, epaulets and period-style rib-knit hems
on the sleeves, hips and pockets make the sporty yet chic jacket one of the
trendy highlights of the current MINI men's collection.
Styles for women
The fashionably-cut Women's Fashion T-Shirt with its stylish submarine collar
and wide hem is ideal for warm days. The MINI's unmistakeable dual-colour look
comes in a fresh, summery version in the apple-green shirt with its dark-green
trims.
Its asymmetrical V-neck, wide, rib-knit hem and stylish appliqué MINI
silhouette make the dark green, sleeveless Women's Knitted Story Top a real
fashion statement.
The white Women's Ribbed Top is simple yet stylish and makes for the perfect
figure-accentuating, versatile leisure outfit or eye-catching vest top. It is
rounded off by the colour-matched MINI embroidery and a small flag sporting the
MINI logo on the right-hand arm seam.
MINI sets global trends, as the women's long-sleeved shirts from the current
MINI Collection demonstrate. The cosmopolitan Long-Sleeved New York Shirt
features a print of the New York skyline around the V-neck and appliqués on the
back with flags of the countries in which the MINI is part of the urban
landscape.
The MINI's British roots are reflected in the sexy London Long-Sleeved Hooded
Shirt, with its skyline print of the English capital on the back and the
appliqué of a MINI with the Union Jack. The hooded shirt's special feature is
that the neckline size can be altered by adjusting the button panel.
The new MINI is the focus of attention on the white Women's Long-Sleeved Story
Shirt, appearing in the form of a cool print of the car's silhouette on the
chest.
Even on dull days, the Women's Hooded Jacket in brilliant MINI orange puts the
sunshine back into fashion. This classic jacket is also a winner thanks to its
special material. Made from bonded fabric that is similar to Neoprene, it
features patch breast pocket and a cream-white hood inner.
The fashion highlight in the women's collection is the black Women's Jacket in
a refined satin look. With its asymmetrical cut, rib-knit cuffs and a smart
standing collar, this chic jacket is sure to become the undisputed favourite
among all female MINI fans.
Accessories
For business or leisure, the wealth of accessories in the MINI Collection 2007
will deliver that inspirational MINI feeling whatever the occasion.
Packaged in an innovative, Neoprene sleeve, the two Journal Books offer ample
space for important dates, addresses, off-the-cuff ideas - and of course the
MINI. The silhouette of the new MINI graces the cover of the black book, while
the green book features the MINI convertible.
Equally practical and trendy is the black Notebook, with its sturdy Nylon cover
and elastic strap in vibrant MINI orange that holds the book closed. A
high-quality MINI logo made from metal accentuates this striking look. The
eye-catching notebook is safely stowed away in its Neoprene cover.
A true classic for MINI fans is the minimalist MINI Belt, a woven belt made
from the same material as the MINI seatbelt, with a black / white contrasting
strip and high-quality metal buckle complete with MINI logo.
The fleecy Beach Towel is the perfect invitation to relax, but it has a
surprising positive/negative effect in store: one side of this cool beach towel
features the woven silhouette of the new MINI in white on a black background,
while on the other, the image is reversed.
High resolution photographic material for the MINI Collection 2007 can be
downloaded from the BMW Group PressClub at www.press.bmwgroup.com.
For more information, please contact:
Stacy Morris, Corporate Communications Specialist
BMW Group Canada
(905) 428-5076 / stacy.morris@bmwgroup.ca