BMW Group DesignworksUSA creates a fascinating vision for innovative travel.

Development project commissioned by Boeing Business Jets: Three-dimensional
design concept unleashes a new era in the interior design of long range
aircraft.

Munich. Unlimited freedom, luxurious mobility, unparalleled exclusivity -
thanks to the interior design concept developed by BMW Group DesignworksUSA for
a Boeing 787 Dreamliner, individual travel could soon take on a new dimension.
The global design consultancy, which is based in Los Angeles, Munich, and
Singapore and is a subsidiary company of the BMW Group, has with its conceptual
design commissioned by Boeing Business Jets once again demonstrated its
innovative expertise in the field of transportation design. The long-haul
aircraft interior design developed by BMW Group DesignworksUSA forges a unique
link between diversity and modern luxury tailor-made to individual
requirements. Thanks to the innovative three-dimensional concept for the
interior space, the dream of flying has achieved new levels in terms of
exclusivity. For its - still fictitious - owner, the jet would become a place
for inspiration and self-realization.

Boeing Business Jets used the concept developed by BMW Group DesignworksUSA as
a marketing tool to draw potential clients' attention to the benefits of its
fleet of wide-bodied aircraft comprising the models 777, 787 Dreamliner and
747-800. Consequently, the design proposals were permitted to deliberately
extend beyond traditional regulated limitations.

People who regard the world as their home have specific demands on the style of
their environments. They aspire to express their individuality even when
travelling. As a result of this unique interior design conceived for
approximately 19 passengers, the Boeing 787 Dreamliner is transformed into a
superlative mobile working and living space. The designers have given special
consideration to the needs of highly discerning travellers to whom an aircraft
is not solely a means of transport, but also a place to live and express their
own individual personality.

The ideal daily routine in which office duties, caring for guests, relaxing,
and recuperating prior to starting another busy day and after landing at a
destination were key design objectives.

The concept for the Boeing Business Jet developed by BMW Group DesignworksUSA
does not merely provide an office featuring state-of-the-art communication
technology. Over and above the concept includes an exclusive leisure
environment created for the international business traveller to rejuvenate and
enjoy some quiet time. From the desk the traveller's eyes may wander through
the electro chromatic glass enabling a glance throughout the main lounge with
the cocktail bar in the foreground. A fully equipped gourmet kitchen and a
big-screen theatre are also at his or her disposal. An elegantly furnished
master suite is available for the owners usage and there is two spacious guest
suites for fellow passengers. A fitness centre, sauna and wellness facilities
are located on the lower level of the passenger area.

The concept developed by BMW Group DesignworksUSA also provides enhanced
mobility. A section of the cargo hold is reserved for vehicle transportation.
As a result, no matter where in the world the Boeing 787 should land for a
stopover, seamless transition to mobility on the road is guaranteed.
The basis of the concept implemented by BMW Group DesignworksUSA was the vision
of combining individual lifestyle with the unlimited freedom of travelling.
This included the key factor comprising the endless possibilities reflected in
the interior space. Thanks to a three-dimensional design concept that replaces
the traditional structure normally found in conventional aircraft, lateral
usage of space is complemented by a multi level vertical experience giving
Boeing 787 conceived by BMW Group DesignworksUSA a predominantly open-spaced
atmosphere in which even longer flights become a stimulating experience. With
vertical lines and a high degree of transparency - right down to a glass floor
that provides a view onto the vehicles parked in the cargo hold below - an
environment characterized by unlimited possibilities has been created.
With the partitioning of the cabin into different horizontal levels, an
entirely new dimension in travel has been achieved. Through the inclusion of
part of the cargo hold, it was possible to increase the space occupied by
passengers during their stay on board. The result is a feeling of spaciousness
far superior to the conditions that prevail on conventional commercial
aircraft. This is enhanced by elegant and distinctively designed fittings
featuring bright, high-grade materials, state-of-the-art technology and
architecturally sophisticated details. Travelling on board an aircraft boasting
such a design would no longer be simply a phase on the way to a certain
destination, but an experience during which all senses are activated. By
rendering this means of transport itself the center of daily routine, the
designers have lifted the barriers between travelling and arriving at a
destination.

BMW Group DesignworksUSA has made a name for itself internationally not only
through the creation of innovative concepts for the transportation and
automotive sector. The BMW Group subsidiary has at its disposal diverse and
cross-functional expertise in the field of design strategy, design research,
brand communications, color and materials, product development, 3D modelling,
and engineering. Parallel to its activities for the BMW Group, the global
design team produces work for a large number of well-known clients working in
the field of transportation, consumer electronics, IT, medical, consumer
packaged goods, and lifestyle . When developing and implementing design
concepts, priority is given not only to the strengthening of long-term brand
values, but above all to the understanding of the desires and needs of
consumers.

For questions, please contact:

Corporate Communications

Kristina Weith, Product Communications Cars, Design and Concept Cars
Tel: +49 89 382 26707, Fax: +49 89 382 20626

Rudolf-Andreas Probst, Product Communication BMW cars
Tel: +49 89 382 22088, Fax: +49 89 382 20626

Media website: www.press.bmwgroup.com
E-mail: presse@bmw.de

BMW Group DesignworksUSA's website: www.designworksusa.com