BMW Group Canada appoints new Event Marketing Manager.

Whitby. BMW Group Canada is pleased to announce the appointment of Stephen
Lester to the position of Event Marketing Manager, effective September 1,
2008. In this role, Stephen is responsible for the leadership of the Event
Marketing team in the development, execution and analysis of all national event
marketing programs, including sponsorships, sport marketing, auto shows and
consumer launch/driving events. Stephen reports to Kevin Marcotte, Director,
Marketing.

"We are thrilled to have Stephen rejoin the BMW Canada Marketing team," said
Marcotte. "His global experience, combined with his strong event marketing
background will help us continue to integrate powerful brand building
experiential marketing initiatives within our overall communications
campaigns."

Stephen joined BMW Group Canada in December 2001 as Event Coordinator and in
August 2004, he was promoted to Senior Event Specialist. Since 2006, Stephen
has served an international assignment at BMW AG in Munich, Germany. There he
was responsible for international BMW Exhibitions and BMW Event Consulting in
the Central Marketing and Brand Management department.

Stephen holds a degree in Sport Management from Brock University. Stephen's
degree and previous experience has provided him with a strong understanding of
BMW's products, services and event marketing. BMW Group Canada warmly welcomes
Stephen Lester back to Canada and wishes him success in his new position.

BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW
AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs and protection products on new and pre-owned BMW
and MINI automobiles, as well as retail financing for new and pre-owned BMW
Motorcycles. A total network of 40 BMW automobile retail centres, 19 BMW
motorcycle retailers, and 25 MINI retailers represents the BMW Group across the
country.

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For more information, please contact:

Stacy Morris, Specialist - Business, Marketing, Lifestyle
Office - 905-428-5076 / stacy.morris@bmwgroup.ca

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