MINI ROOFTOP NYC closes its doors. After 10 days tightly packed with design roundtables, yoga sessions, fashion shows and open-air parties, the MINI ROOFTOP NYC community event is ending.

Munich / New York. The MINI ROOFTOP NYC opened its doors for the last time on
13 September to offer a platform to creative artists from New York City and
from all over the world. All told, around 9000 people visited the redesigned
roof area at 465 Tenth Avenue (corner of 36th Street) during the 10-day
festival of culture.

MINI was the host on the roof of a building in the Hell's Kitchen district of
New York that had been redesigned on the basis of the international "Creative
Use of Space" campaign and the associated website http://www.MINIspace.com. The
lifestyle brand had conceived the MINI ROOFTOP NYC initiative with the aim of
giving established and up-and-coming artists a platform of their own where they
could develop their creativity. MINI ROOFTOP NYC was a place where artists
could be appreciated and be together. The event offered the public the chance
to attend exclusive events featuring pioneers and icons from the worlds of
music, art, design, fashion and wellness. Many of the events over the 10 days
were freely open to the public. New York City's young, creative scene was able
to get together here with thinkers from all walks of life.

During the 10-day series of events, around 9000 visitors were welcomed to the
roof or the 6th floor lounge of MINI ROOFTOP NYC. In addition to the many
creative artists there, famous celebrities such as Michel Comte, Diane von
Fürstenberg, Kirsten Dunst, Ali Hewson, top models Helena Christensen, Irina
Lazareanu, Agyness Deyn, Doutzen Kroes and Julia Stegner, singers Cassie and
Solange Knowles, stylist Rachel Zoe, Peaches Geldof, the band MGMT and
Mary-Kate Olsen visited MINI ROOFTOP NYC.

Further information about MINI ROOFTOP NYC and the "Creative Use of
Space"initiative is available at http://www.MINIspace.com. You will find
further information about MINI at http://www.MINI.com.

Pictures of MINI ROOFTOP NYC are available in the BMW Group Press Club at
www.press.bmwgroup.com.

If you have any further questions, please contact:

Corporate Communications

Giuseppe Faranna, BMW Group, Spokesperson Lifestyle MINI
Telephone: +49 (0)89 382- 51735, fax: +49 (0)89 382- 28017

Cypselus von Frankenberg, BMW Group, Head of Product Communication MINI
Telephone: +49 (0)89 382- 30641, fax: +49 (0)89 382- 20626

Media Website: www.press.bmwgroup.com
e-mail: presse@bmw.de