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PressClub Canada · Article.

BMW and MINI open online retail stores.

BMW Lifestyle Collection and MINI Gear now available for purchase online.

Internet, E-Business

Press Contact.

Stacy Morris
BMW Group

Tel: +1-905-428-5076
Fax: +1-905-428-5086

send an e-mail

Author.

Stacy Morris
BMW Group

Whitby. Just in time for the holiday shopping season, BMW Group Canada is
pleased to announce a new online retail store where customers can purchase BMW
and MINI merchandise. The BMW online shop will offer products from the BMW
Lifestyle Collection which includes clothing for men, women and children, BMW
bicycles, BMW Miniature cars, F1 merchandise, and golf accessories. The MINI
online store will offer a wide variety of MINI Gear such as clothing and
accessories for men, women and children, as well as essentials such as the MINI
'chill box' fridge and beach towels.

By offering an online shop, BMW and MINI will offer consumers the ability to
browse and buy products from BMW and MINI from the comfort of their own home.
Both websites are user-friendly allowing for easy and stress-free shopping.
Each shop features product images of each item available which allows the
consumer an exact picture of the items they are purchasing. Access to the BMW
Lifestyle Collection can be found at: http://www.bmwshop.ca/, while MINI Gear
can be purchased from http://www.minishop.ca/. Both online shops are available
in French as well.

Customers in Canada will be able to view and purchase most of the BMW Lifestyle
Collection and MINI Gear from the online shops, and have them shipped anywhere
within Canada. The 'shopping cart' feature on each site makes ordering items
easy as it visually lays out each purchase with picture, quantity, size and
price as well as a total dollar amount of the purchase at the bottom. The site
accepts Visa, Master Card and American Express as forms of payment. Gift
certificates will also be available to purchase and redeem online in time for
the holiday season. Whether buying for yourself or the BMW or MINI enthusiast,
the new online shops offer a new, convenient way to shop.

BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW
AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs and protection products on new and pre-owned BMW
and MINI automobiles, as well as retail financing for new and pre-owned BMW
Motorcycles. A total network of 40 BMW automobile retail centres, 19 BMW
motorcycle retailers, and 25 MINI retailers represents the BMW Group across the
country.

-30-

For more information, please contact:


Stacy Morris, Specialist - Business, Marketing, Lifestyle
BMW Group Canada
Office - 905-428-5076 / Cell - 416-357-1728 / Stacy.morris@bmwgroup.ca

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