Canadian Sales Associate named one of five top BMW Sales Consultants worldwide.

Whitby - Ludia Li, Sales Consultant at Auto West BMW in Richmond, British
Columbia, has been named the Brand Ambassador at the 2008 Excellence in Sales
awards in Munich, Germany. Li becomes the BMW World Ambassador and one of the
top sales consultants for BMW worldwide.

"Ludia Li's ability to incorporate the successful traits of the BMW brand
ambassador with the global village of Greater Vancouver's ethnic diversity has
made her one of the most successful sales consultants I have ever had the
privilege of knowing," said Joachim Neumann, Retailer Principal at Auto West
BMW. "She represents the BMW image well through humanitarian acts and is a
leader for all women wanting to enter the industry. This hard work has enabled
her to consistently meet her sales objectives every year."

In order to be eligible for the Brand Ambassador award, Li was nominated by her
Retailer Principal. Not only must this sales associate achieve outstanding
sales, those nominated must also portray the role of a BMW Brand Ambassador
through their personal behaviour, allowing the customer to further experience
the style of the BMW brand.

In September, Li was named one of three national winners in the Brand
Ambassador category. Along with being a national winner, Li was also selected
as one of the top three international finalists in the Brand Ambassador
Category. Other markets participating included: Australia, Germany, France,
Ireland, Italy, Japan, Korea, Mexico, Portugal, Switzerland, Spain, U.K., U.S.A
and the U.A.E.

The fifteen top international finalists in all the Excellence in Sales 2008
categories attended an awards ceremony at the BMW 7 Series Dealer Drive Event
in Munich. It was here that Li was named the Brand Ambassador. By being named
an international winner, Li was awarded 15,000 EUR (24,000 CAD), and given an
award designed by BMW Head Designer, Adrian van Hooydonk.

BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW
AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs and protection products on new and pre-owned BMW
and MINI automobiles, as well as retail financing for new and pre-owned BMW
Motorcycles. A total network of 40 BMW automobile retail centres, 19 BMW
motorcycle retailers, and 25 MINI retailers represents the BMW Group across the
country.

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For more information, please contact:

Stacy Morris, Specialist - Business, Marketing, Lifestyle
BMW Group Canada
Office - 905-428-5076 / Cell - 416-357-1728 / Stacy.morris@bmwgroup.ca