PressClub Canada · Article.
More Safety and Comfort: The New Streetguard 3 Suit.
Thu Mar 05 14:15:00 CET 2009 Press Release
Munich. Arriving just in time for the start of the new season on 14 March, the Streetguard 3 suit is to replace its predecessor, the Streetguard 2, offering new safety features and improved comfort for the wearer.
Press Contact.
Robert Dexter
BMW Group
Tel: +1-905-428-5447
Fax: +1-905-428-5086
send an e-mail
Author.
Robert Dexter
BMW Group
Munich/Whitby. Arriving just in time for the start of the new season this
spring, the Streetguard 3 suit is to replace its predecessor, the Streetguard
2, offering new safety features and improved comfort for the wearer.
The new Streetguard 3 suit is equipped with the latest safety and comfort
features from Swiss textile manufacturer schoeller®, guaranteeing perfectly
coordinated functions. The external material is made from a new protective
fabric developed exclusively with and for BMW Motorrad - schoeller®-
keproshield™. The high-strength composite fabric with Kevlar, cotton and
polyamide elements resulted in an increase in durability and toughness,
resistance to tearing and frictional heat of about 20 percent in comparison
with its predecessor.
In order to achieve maximum comfort for the wearer, the outer material is
directly bonded to an inner water- and wind-proof c_change™-membrane. Nature
provided the inspiration when the designers came to develop c_change™.
Mimicking the principle of a pine cone, whose scales open and close in response
to heat and cold, c_change™ "breathes" in the summer and insulates in cold
weather. This makes the membrane very breathable, while its air-permeability
enables it to adapt to the external temperature and the body temperature of the
wearer. This guarantees the perfect body temperature whatever the weather. In
addition, the membrane also offers an elasticity that enables a fully elastic
outer shell to be constructed, ensuring even more comfort for the wearer. Thus
kitted out, the rider can withstand wind and weather, while still looking good
thanks to the fashionable cut.
But that's not all: for the first time, the suit also has the so-called
coldblack® feature on the outside. This causes 80 percent of sunlight to be
reflected off the black surfaces. This means that the body is effectively
protected from heat and UV radiation - the suit also remains cool for longer
even in bright sunshine, thus palpably increasing the comfort of the wearer.
The jacket has a single special zipper to the front (riri® storm) that keeps
out wind, water and UV radiation effectively without resorting to the labyrinth
construction used to date. Similar water-resistant special zippers
(riri®AQUAzip) can also be found on the outside pockets. The jacket also has a
detachable storm collar and practical sleeve cuffs for a water-proof transition
to the gloves. If conditions are particularly frosty, the removable,
high-quality 3M Thinsulate lining provides optimum insulation. In addition, a
high waistband with fleece lining on the inside prevents unpleasant cold
drafts.
The protectors provide yet another safety element. That's why the suit now
comes complete with the NP protectors developed by BMW Motorrad with optimum
shock-absorbing properties. These are located on the back, shoulders and elbows
and at the hips and knees (knee protectors adjustable to three different
heights). An optional coccyx protector can be added. To ensure that the rider
is highly visible at all times, reflective fabric has been incorporated on the
front, back and on the sides of the trouser legs.
The versions for men and women differ not only in their design, but also in
their cut. The Streetguard 3 suit is available in black in ladies' sizes 36-46,
72-88, or 18-22 and in men's' sizes 46-66, 98-118, or 25-32. For additional
combination options, the jacket is also available in a black/gray/orange color
combination in men's sizes 46-60 and ladies' sizes 36-46.
The Streetguard 3 will have an MSRP of $1,033.50 for the jacket and $807.50 for
the pants.
BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW
AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs and protection products on new and pre-owned BMW
and MINI automobiles, as well as retail financing for new and pre-owned BMW
Motorcycles. A total network of 40 BMW automobile retail centres, 19 BMW
motorcycle retailers, and 25 MINI retailers represents the BMW Group across the
country.
- 30 -
For more information, please contact:
Rob Dexter, Product and Technology Specialist
BMW Group Canada
905.428.5447 / robert.dexter@bmwgroup.ca
Jochen Frey, Director, Corporate Communications
BMW Group Canada
905.428.5005 / jochen.frey@bmwgroup.ca