BMW M3 on-line launch campaign

Whitby, Ontario: BMW Canada features a new attraction on its website
www.bmw.ca - a special on the M3, that was shown to the public in Geneva for
the first time. The site highlights the three essential characteristics of the
BMW M3: power, precision and passion.
The on-line presentation goes from zero to one hundred with M3 speed: a
thrilling Flash introduction, backed by a compelling original sound track,
presents the most important aspects of the M3. The BMW M3 special has already
broken one performance record in Europe: for the first time ever, the
www.bmw.com site counted more than 350,000 page impressions in one day. Within
four days, more than 13,000 users had registered for the BMW M3 on-line special.
In Canada the M3 special can be found at www.bmw.ca.
The M3 on-line launch campaign presents the user with a rich array of
graphics and images. The user is able to directly download pictures of the M3,
or to send pictures as electronic postcards via e-mail, with a personal message.

The BMW M3 Web site will continually be enhanced over the forthcoming weeks and
months, with many new and exciting features being added.
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