BMW wins renowned "iF Design Award" four times

Munich, Germany...Being named winners in this year's iF Product Design Award,
as much as four BMW products have yielded once again outstanding success. The
Industrie Forum Design Hanover awarded the highest prize to the innovative
twowheeler BMW C1 and to the exceptional skateboard StreetCarver: both vehicles
succeeded in being named to the top ten list encompassing the ten products with
the best design in all categories. Moreover, the two open-top vehicles BMW Z8
and the 3 Series Convertible won the worldwide renowned iF Design Award.
The C1 and the StreetCarver were the only vehicles in the contest to enter the
top ten list in all categories. Together with the two prize-winning automobiles
these vehicles underline the high level of innovation and the ever-increasing
standards in BMW design. This does not only apply to the classic field of
vehicle construction but also to the development of all-new twowheelers and
exceptional sports equipment, a market niche which is filled in a most
innovative way.

700 competitors from 30 countries submitted as much as 1320 products in
Hanover. The jury, which consisted of top designers and design experts from
several different countries, selected 363 products whose design they thought
was more than just great looks. Aside from aesthetic criteria an array of other
aspects like the level of innovation, functionality, durability and recycling
capability were decisive factors.

For many decades the Industrie Forum Design Hanover has been one of the
internationally renowned institutions in the segment of industrial design. The
iF Award, which is given by the industrial forum, is one of the most desirable
design prizes worldwide and is considered to be the highest award in Europe
besides the "Red Dot", which is awarded by the Design Centre of North
Rhine-Westphalia.

The award-winning BMW products:

The BMW C1 - "Top Ten" iF Design Award
The BMW C1 is an all-new form of urbane mobility: it is as space-saving as a
motorcycle and at the same time nearly as secure and comfortable as an
automobile. The aluminium spaceframe passenger compartment, the cleverly
thought-out safety belt system and myriad other features protect the driver. In
many countries the driver is not obliged to wear a helmet due to the high
safety standard.

The BMW Street Carver - "Top Ten" iF Design Award
BMW constantly seeks out new niches and transfers industry-leading technology
from automobile construction to other products: this competence is impressively
reflected by the new Street Carver, a fun sports equipment which is designed
for the generation of skaters, and makes carving on asphalt pistes possible.
Chassis components from the BMW 5 Series, innovative materials and a cleverly
devised steering concept make the Street Carver a new and trendy sports
equipment.

The BMW Z8 - iF Design Award
The two-seater sports car combines classic style with state-of-the-art
technology and a most sophisticated performance. The handmade automobile is
also a tribute to the legendary BMW 507 - and has meanwhile become an
automotive icon itself.

The BMW 3Series Convertible - iF Design Award
It is not only the soft top that gives the 3 Series Convertible a very personal
touch. The striking waistline and the muscular rear end arouse emotions
inherent to driving open-top cars. Seats with an integrated belt system and a
variable storage compartment are evidence of the high degree of functionality.
A Rollover Protection System, which comes out automatically in case of
emergency, made it possible for the designers to do without disturbing roll
bars.
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