PressClub Canada · Article.
International success of MINI signals further investment and employment for the UK motor industry
Fri May 03 12:00:00 CEST 2002 Press Release
The international success of the new MINI range, produced at BMW Group Plant Oxford, has resulted in a further £50 million investment at the factory to increase production and productivity, BMW Group announced today.
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Jochen Frey
BMW Group
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Author.
Jochen Frey
BMW Group
The international success of the new MINI range, produced at BMW Group Plant
Oxford, has resulted in a further £50 million investment at the factory to
increase production and productivity, BMW Group announced today.
The world-wide customer reaction to the MINI One (not available in Canada),
MINI Cooper and the MINI Cooper S has also led to the creation of 700 more
permanent jobs at Oxford and a further 300 jobs at the BMW Group Pressings
plant at Swindon and 150 jobs at the Group's transmission factory in the West
Midlands, which supplies MINI gearboxes.
In the 12 months since the start of full production - on April 26 2001 -
employment at Plant Oxford has risen from 2,400 to around 4,500 with the early
introduction of three shift, seven days working, 51 weeks a year.
Speaking in Oxford, Dr Norbert Reithofer, BMW Board Member for Production said:
"The MINI is clearly an international success story. Customer reaction around
the world has been astounding. People have been camping outside dealers in the
United States for a test-drive and showrooms in Japan had to be closed for a
while to cope with the numbers of people wanting to see the car."
"We had planned to produced 30,000 cars to the end of last year but the actual
figure was more than 42,000. With further production rises already this year
Plant Oxford will product the 100,000th MINI during the month of May - just 13
months after the start of volume production" said Dr Reithofer.
Investment at the plant will include measures to improve productivity and
flexibility, develop the site infrastructure and introduce the MINI Cooper S.
The MINI range will be available in 50 markets throughout the world by the end
of 2002, with the United States, Europe and Japan being major markets for the
car. About 75 per cent of sales are expected to be for the MINI Cooper and MINI
Cooper S models.
In the UK market, MINI sales in the first quarter of 2002 continued to rise
with 10,595 units delivered to customers out of total sales of more than 25,000
MINIs throughout Europe.
In Canada, over 900 vehicles were sold even before the 14 retailers opened for
business on March 22, 2002. Deliveries of MINI Coopers and MINI Cooper S began
in April with 202 deliveries. Total production for Canada in 2002 is 2000
units.
Editors' note:
The BMW Group plays a major role in the UK motor industry with an engine
production plant at Hams Hall, Warwickshire; MINI production at Oxford; body
pressings at Swindon; transmissions in the West Midlands and a UK sales
organisation at Bracknell. A new headquarters and manufacturing facility for
Rolls-Royce cars is under construction at Chichester, West Sussex in
preparation for BMW to assume responsibility for the Rolls-Royce business from
January 2003.
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