PressClub Canada · Article.
Unique success for MINI: auto motor und sport readers vote MINI Best Car for the second time in succession
Thu Feb 06 12:00:00 CET 2003 Press Release
The popularity curve of this agile British motor car continues to rise steeply: a total of 160,000 readers of the automobile journal "auto motor und sport" chose the MINI Cooper as the "Best car" in the annual vote. MINI thus has the honour of receiving this distinction for the second time in succession.
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BMW Group
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Author.
Kevin Marcotte
BMW Group
Whitby, Ontario... The popularity curve of this agile British motor car
continues to rise steeply: a total of 160,000 readers of the automobile journal
"auto motor und sport" chose the MINI Cooper as the "Best car" in the annual
vote. MINI thus has the honour of receiving this distinction for the second
time in succession.
In the overall rating MINI, broke away clearly from its competitors, taking
47.5% of the vote - considerably increasing their lead as compared to the
previous year. In the vote for the best imported car of its class, the
difference was even more marked: 66.5% of readers believe that the MINI Cooper
is the best compact car produced abroad.
This impressive verdict shows that more and more people are falling for the
charm and unmistakable character of the MINI. The agile cornering artist from
Oxford enjoys great popularity around the world, too: one indication of this is
provided by last year's sales figures, with 144,000 MINI sold worldwide in 2002.
MINI is a separate brand within the BMW Group, which alongside BMW forms a
second important pillar of the BMW Group's premium brand strategy. In Canada,
the 115 hp MINI Cooper retails for $25,200, while the 163 hp MINI Cooper S
retails for $29,950. To date, over 2,200 MINIs have been delivered to new MINI
owners across Canada.
BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW
AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, motorcycles, and the 2003 North American
Car of the Year - MINI. BMW Group Financial Services Canada is a division of
BMW Group Canada and offers retail financing and leasing programs on new and
pre-owned BMW and MINI Automobiles, as well as retail financing for new and
pre-owned BMW Motorcycles. A total network of 35 independent BMW retail
centres, 16 independent BMW motorcycle retailers, and 16 MINI retailers
represents the BMW Group across the country.
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