BMW Group Canada announces the highly anticipated third level of the BMW Driver Training Program: Fascination Driver Training now available in Canada

Whitby, Ontario... BMW Group Canada announced today that the third and final
level in BMW's Driver Training program is now available in Canada. Level 3: BMW
Fascination Driver Training is a two day course that builds upon the skills
acquired in the first two levels of the program and will take place this summer
at the highly acclaimed and recently renovated Circuit Mont-Tremblant, Quebec.
The course will be conducted in a fleet of BMW's exclusive M vehicles and will
cover track exercises, inter-city speed ideal-line cornering and lane changes
in addition to a range of specialty skills.

"We are very pleased to bring the third level, BMW Fascination Driver Training,
to Canada, thereby rounding out BMW's initiative and commitment to promote
active safety on Canadian roads," states Hendrik von Kuenheim, President and
CEO, BMW Group Canada. "The third level of the program teaches a broader range
of specialty skills in an exciting environment which are still applicable to
everyday driving situations."

Participants in BMW Fascination Driver Training will learn how to better
command their vehicle at highway speeds while mastering a greater skill level.
The third level of the BMW Driver Training program also provides students with
greater individualized attention as the course has a maximum of 12 participants
and is taught by three renowned instructors from Canada's BMW Driver Training
Program.

Participants begin each day with a brief 45-60 minute theory session followed
by isolated on-course and follow-the-leader lapping exercises. Highlighting the
course at the end of day two, BMW's world class instructors will take students
for a lap of the circuit; a thrilling conclusion to their two-day adventure.

The cost of Level Three BMW Fascination Driver Training is $2975.00 +
applicable taxes (accommodation extra), and participants must have successfully
completed Level 1: Advanced Driver Training and Level 2: BMW Perfection Driver
Training prior to attending the third level of the program. Course dates for
the third level of the program include June 23-24, June 25-26, August 26-27 and
August 28-29, 2003.

Level 1 of the three stage program, BMW Advanced Driver Training, ($480 plus
taxes) is an intensive one-day event, allowing participants the opportunity to
challenge their driving skills by pushing a BMW 330i beyond the normal driving
experience on a closed circuit under the tutelage of professional driving
instructors. Graduates of Level 1 can move on to BMW Perfection Driver Training
($870 plus taxes), also an intensive, rewarding and entertaining one-day course
which builds upon the Level 1 skills and includes exercises in BMW's highly
renowned M3 coupes. BMW Driver Training is ideal for those looking to improve
their skills behind the wheel as well as offering an exciting and informative
experience for a corporate or team event. Full program information is available
and bookings can be made on line at www.bmw.ca/drivertraining or by calling
1-866-226-9723.

Launched in Canada in 2001, the successful BMW Driver Training program is based
upon the German model, which is now available in 21 countries worldwide. It is
Canada's most attended advanced driver training program, with over 3,500
graduates since 2001. BMW Driver Training is open to all Canadian drivers aged
18 and over who are in possession of a valid, full class drivers license, and
individuals do not need to own a BMW to participate. Taught in a fleet BMW's
award winning 330i Sedans and M3 Coupes, the program is led by Chief Instructor
Pierre Savoy and a team of Canada's most experienced driving instruction
professionals. The addition of Level 3: BMW Fascination Driver Training
compliments the 136 full days of Level 1 and 2 courses announced earlier this
year.

BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW
AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and the 2003 North American
Car of the Year - MINI. BMW Group Financial Services Canada is a division of
BMW Group Canada and offers retail financing and leasing programs on new and
pre-owned BMW and MINI Automobiles, as well as retail financing for new and
pre-owned BMW Motorcycles. A total network of 35 independent BMW retail
centres, 16 independent BMW motorcycle retailers, and 16 MINI retailers
represents the BMW Group across the country.

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