NEW PHANTOM CELEBRATES FIRST BIRTHDAY IN DETROIT

The Rolls-Royce Phantom was unveiled at the North American International Auto
Show in January 2003 and now returns to Detroit in 2004 to celebrate it's first
full year of production. This occasion also marks the beginning of the 100-year
anniversary celebrations of Rolls-Royce. Charles Rolls and Henry Royce first
met in May 1904 and agreed to go into business together, laying the foundations
of this world-renowned marque.
At Goodwood, Rolls-Royce Motor Cars' head office and manufacturing plant in
England, production was gradually being ramped-up over the year, from one car a
fortnight to the current level of five cars per day - the planned full
production running-rate. The approach was to ensure absolute quality every step
of the way.

The company finished 2003 having built 481 Phantoms, 200 of which in November
and December, each one to the specific requirements of its new owner. Many of
these motor cars are still in transit as they head to all points of the globe,
but in 2003 300 customers took delivery. North America is by far the biggest
market for the Phantom and accounted for approximately half of retail sales
last year. Cars have been sold in 24 different countries in total, as far
afield as Australia, Malaysia, Russia and Thailand. Rolls-Royce Motor Cars
currently has a network of 61 dealers worldwide, which will rise to 70 in the
coming months.

Speaking in the run-up to the Detroit show, Rolls-Royce Chairman and CEO, Tony
Gott, said, "I am extremely proud of what we have achieved in our first year.
It was an enormous challenge to launch a totally new car, in a new plant, built
by a new team and sold by a new dealer network, but we did it and on time. One
of the most gratifying things about the past year has been the wonderful
reaction to the Phantom both from the media, customers, Rolls-Royce Owners' and
Enthusiasts' Clubs and the general public whenever the Phantom has made a
public appearance".

Looking to the year ahead, customer orders are strong and now the ramp-up phase
is completed Rolls-Royce is looking forward to a successful first full year of
operations in 2004. The company is also preparing to play its part in the
Rolls-Royce 100 year anniversary celebrations.

On 4 May 1904 in Manchester, England Henry Royce met Charles Rolls in the
Midland Hotel and Royce presented a motor car he had developed. Rolls was
impressed, the two gentlemen decided to join forces and an engineering legend
was born.

The centenary will be celebrated with a programme of events throughout the
year, beginning with a world tour organised by the Rolls-Royce owners' and
enthusiasts' clubs. The tour starts in New Zealand at the end of January and
will include Australasia, Europe and the United States, finishing at Pebble
Beach, California in August. Other events will be announced as the year unfolds.

- Ends -

Notes to Editors:

Rolls-Royce Motor Cars will be in Macomb Hall at the North American
International Auto Show

The new Rolls-Royce Phantom retails for US$320,000 (excl.tax) on the road.

PressClub
You can find all our press releases and press packs, as well as a wide
selection of high resolution, downloadable photographs at our media website,
called PressClub. Also included is specific information relating to our
Centenary. You will need to complete a short registration form and choose a
password to gain access. The address is:
www.press.rolls-roycemotorcars.com

Contacts:
At Goodwood
Graham Biggs
Head of Corporate Communication
Tel: +44 (0)1243 384060
email: graham.biggs@rolls-roycemotorcars.com

Fred Fruth
General Manager, Public Affairs
Tel: +44 (0)1243 384061email: friedrich.fruth@rolls-roycemotorcars.com

Andrew Ball
Corporate Communications Manager
Tel: +44 (0)1243 384064
email: andrew.ball@rolls-roycemotorcars.com

Jon Stanley
Product PR Manager
Tel: +44 (0)1243 384063
email: jon.Stanley@rolls-roycemotorcars.com

Irene Scofield
Communication Officer
Tel: +44 (0)1243 384064
email:irene.scofield@rolls-roycemotorcars.com
In the USA
Bob Austin
General Manager, Communications
Tel: +1 201 5943360
email: bob.austin@rolls-roycemotorcarsna.com