BMW Canada Announces 2008 BMW 1 Series Pricing

Whitby. BMW Group Canada is pleased to announce pricing for 2008 BMW 1 Series
Coupé and Cabriolet models.

BMW 128i Coupé and 128i Cabriolet
Arriving at BMW retailers on March 22 with an MSRP of $33,900, the BMW 128i
Coupé represents a new entry point to the BMW brand, while the BMW 128i
Cabriolet carves out a new niche in the premium open-air realm with an MSRP of
$39,900.

Both the BMW 128i Coupé and 128i Cabriolet will be powered by BMW's latest
generation lightweight 3.0-litre inline 6-cyinder Valvetronic engine generating
230 horsepower and 200 lb-ft of torque providing not only scintillating
performance, but, following BMW's philosophy of Efficient Dynamics,
unprecedented levels of fuel economy.

The BMW 128i Coupé, equipped with 6-speed manual transmission, sprints from
0-100 km/h in just 6.4 seconds while the manual-transmission equipped 128i
Cabriolet demonstrates similarly potent prowess, accelerating from 0-100 km/h
in 6.7 seconds. Both 128i variants match this performance with a thrifty
Combined fuel consumption rating of 9.3 L/100 km.

Notable standard features on both BMW128i models include:
* Six-speed manual transmission.
* 17" light-alloy wheels with run-flat tires.
* Dynamic Stability Control with extended functionality.
* Six Airbags.
* Heated front seats.
* Automatic Climate Control with separate controls from driver and front
passenger.
* HiFi Sound System with 10 speakers, including 2 subwoofers and auxiliary
input.

Additional standard equipment on the 128i Cabriolet includes Xenon headlights
and a Transport Bag providing exceptional versatility.

BMW 135i Coupé and 135i Cabriolet
The BMW 135i Coupé goes on sale March 22 with a MSRP of $41,700, while its
stablemate BMW135i Cabriolet arrives later this spring with an MSRP of $47,200.

Both BMW 135i models are equipped with BMW's remarkable twin-turbocharged
3.0-litre inline six-cylinder engine with high-precision injection and
air-to-air intercooler. Winner of the 2007 International Engine of the Year
award, this remarkable engine produces 300 horsepower and an incredible 300
lb-ft of torque, launching the 6-speed manual-equipped BMW 135i Coupé from
0-100 km/h in just 5.4 seconds, while delivering a Combined fuel consumption
rating of 10.1 L/100 km.

The 135i Cabriolet version equipped with 6-speed manual demonstrates similar
alacrity, achieving the 0-100 km/h threshold in just 5.7 seconds while
achieving a Combined fuel consumption rating of 10.3 L/100 km.

Distinguishing equipment on the BMW 135i Coupé and 135i Cabriolet includes an
exclusive M Aerodynamics Package, Sports Suspension with 18" wheels and
performance tires, a high-performance brake system incorporating six-piston
fixed front calipers combined with two-piston fixed calipers on the rear.

Both 1 Series Cabriolet models feature a fully automatic soft-top with
push-button operation that opens in a mere 22 seconds at speeds up to 40 km/h.
Further enhancing safety during open top motoring is the roll-over protection
system, which includes rollover bars integrated behind the rear seat headrests,
a reinforced A-pillar and windshield header, and lateral motion sensors to
detect the threat of rollover and deploy the rollbars and side airbags in
fractions of a second if required.

Echoing virtues established by the iconic BMW 2002, the new BMW 128i and 135i
Coupés and Cabriolets enter the Premium Compact segment in Canada with
strikingly sleek, dynamic and compact dimensions combined with typical BMW
class-leading performance, agility, safety and comfort, in a significant
expansion of the BMW family.

BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW
AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs on new and pre-owned BMW and MINI automobiles,
as well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 38 BMW automobile retail centres, 17 BMW motorcycle retailers, and
23 MINI retailers represents the BMW Group across the country.

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For more information, please contact:
Jochen Frey, Director, Corporate Communications
BMW Group Canada
905.428.5005 / jochen.frey@bmwgroup.ca

Rob Dexter, Product and Technology Specialist
BMW Group Canada
905.428.5447 / robert.dexter@bmwgroup.ca