Life Ball MINI 2008 by Agent Provocateur goes for € 45.000. - on eBay! Total proceeds will benefit HIV/AIDS projects. So far, Life Ball MINIs have raised a total of € 304,002. - for this good cause.

München/Salzburg. Going, going - gone! After several exciting auction days, the
hammer fell on Sunday, 15 June at precisely 8 p.m. Central European Time. After
its glamorous appearance at Life Ball 2008 - Europe's biggest charity event -
MINI fans all over the world had the chance for ten days to bid for the
exclusive, unique car at ebay.at. The price went up an amazing 77 times on the
auction scale - until the bid of € 45,000.- was accepted. As is traditional
with the Life Ball MINI, the entire proceeds will be donated to HIV/AIDS
projects.
After such fashion icons as Donatella Versace, Renzo Rosso from Diesel and
Gianfranco Ferré, this year the London-based cult label Agent Provocateur had
the honour of tailoring a new outfit for the MINI Clubman provided by MINI
Austria.

"The new shape is so reminiscent of the old English Mini police van that we
were immediately inspired to create an Agent Provocateur styled interior that
you really would want to get banged up in! A classic yet suped up exterior in
Agent Provocateur signature pink and black colours complete with pink flashing
lights and inside.....the most seductive prison cell with hand to wall cuffs
and blacked out windows and iron bars", says Agent Provocateur founder Joseph
Corre.

The AP design fascinated not only the bidders on ebay but also countless
visitors who came specially to the new Vienna MINI centre over the last four
weeks to admire the unique vehicle on show there.

Social policy of the BMW Group.
MINI was supporting the Life Ball for the eighth year in a row. A MINI designed
specially for the Life Ball has been auctioned on eBay every year since 2002.
The total proceeds from the auctions to date, which have been donated 100% to
HIV/AIDS projects, have now reached € 304,002.

Worldwide measures to combat HIV/AIDS are one of the main elements of the
corporate and social policy pursued by the BMW Group. The company's involvement
in South Africa is particularly wide-ranging, covering a comprehensive
workplace programme for employees and their families, plus a number of
different projects in the local communities and further afield. But the
automobile manufacturer is also committed to fighting this pandemic in other
affected countries, such as Thailand or China, for example. The company's
membership of the Global Business Coalition on HIV/AIDS (GBC) underlines its
long-term commitment at its individual locations.

"By supporting Vienna's Life Ball, the MINI brand is going its own way and
making its own very individual contribution to the fight against this
auto-immune disease", says Andreas-Christoph Hofmann, Head of Brand
Communication MINI, commenting on the brand's involvement here. "The Life Ball
brings the pandemic back into the public's awareness each year in a very
emotional way, and the auction of each uniquely designed MINI produces a major
financial contribution to projects aimed at fighting HIV/AIDS."

Half of the proceeds will be donated to national projects in Austria. The other
half will be used to benefit international projects, with allocation of funds
regulated by the American Foundation for AIDS Research (amfAR).

You will find further information on the corporate and social programmes
supported by the BMW Group at www.bmwgroup.com/responsibility.

Photos of the Life Ball MINI 2008 designed by Agent Provocateur can be
downloaded in high-resolution from the BMW Group PressClub at
www.press.bmwgroup.com.

For further questions please contact:

Corporate Communications

Giuseppe Faranna, BMW Group, Spokesperson Lifestyle MINI
Telephone: +49 (0)89 382- 51735, fax: +49 (0)89 382- 28017

Konstanze Carreras, Group Statements and Sustainability; Social Responsibility
Telephone: +49 (0)89 382 -52894, fax: +49 (0)89 382-28017

Media Website: www.press.bmwgroup.com
e-mail: presse@bmw.de