PressClub Canada · Article.
World's largest hourglass unveiled in Moscow.
Mon Jul 07 16:30:00 CEST 2008 Press Release
BMW initiates countdown to an exclusive evening event at the Red Square.
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Barb Pitblado
BMW Group
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Author.
Barb Pitblado
BMW Group
World's largest hourglass unveiled in Moscow.
BMW initiates countdown to an exclusive evening event at the Red Square.
Moscow / Munich. It is a most unusual sight for visitors and residents in the
Russian capital city. Since the 6th July 2008, an almost twelve metre high
hourglass has been standing on the Red Square - the largest hourglass in the
world. The construction of seemingly record-breaking proportions made from
acrylic glass and steel was commissioned by German automobile manufacturer BMW.
Assembly took nine days to complete behind a huge hoarding in front of the
would-famous backdrop of the historical St. Basil's Cathedral and The Kremlin.
Now the impressive hourglass has been unveiled, a combination of aesthetic
design and state-of-the-art engineering. The upper cone contains some 180,000
metallic glistening balls, which slowly but surely descend into the lower half.
They count down the time to 8th July 2008. On this day BMW is celebrating an
event of the most unusual kind in Moscow. The motto for the event is "Never
stand still". At night the hourglass is bathed in light - and the mere sight of
it serves to shorten the waiting time for viewers until Tuesday night.
Insights and more information under: www.never-stand-still.com.
In case of queries, please contact our agency in charge of the event:
Pleon GmbH
Anna Hanning
Theresienhöhe 12
80339 Munich
Telephone: +49 178 6185511
E-Mail: anna.hanning@pleon.com