PressClub Canada · Article.
Festive knots. The new BMW M tie.
Tue Nov 10 17:00:00 CET 2009 Press Release
Used every day but rarely on the shopping list. That is the fate of the tie. Although it is often a must-have business accessory, men don’t like buying ties. According to a survey, 54% of the 4,622 men questioned have never or only very rarely bought themselves a tie. And why should they? After all, women really like giving ties as a present – especially at Christmas.
Press Contact.
Barb Pitblado
BMW Group
Tel: +1-905-428-5005
Fax: +1-905-428-5086
send an e-mail
Author.
Barb Pitblado
BMW Group
Munich. Used every day but rarely on the shopping list. That is the fate of the tie. Although it is often a must-have business accessory, men don’t like buying ties. According to a survey, 54% of the 4,622 men questioned have never or only very rarely bought themselves a tie. And why should they? After all, women really like giving ties as a present – especially at Christmas.
Red and classy.
The new tie from the BMW M Collection in fiery red
with anthracite-coloured inner detail completes the outfit for any
business appointment and is a real eye-catcher compared to the average
tie. It is made from 100% Italian silk and has a woven, colour BMW M
logo embroidered on the front and reverse, which makes it the perfect
gift for car fans.
The BMW M tie is available from selected BMW dealers and online at www.BMWShop.ca
Facts and figures:
BMW M tie
Material: 100 per cent Italian silk
Details: Red, anthracite-coloured inner detail, colour BMW M logo
* Source: Outift 6 survey, Marplan Forschungsgesellschaft mbH, Jan. 2007
For questions, please contact:
Susanne Radl or Anne Huber, BMW Lifestyle Service at Krauts PR
Phone: +49-89-34-6966, Fax +49 89-346922
Karin Elvers, Product- and Design Communications BMW Automobile
Phone: +49-89-382-23742, Fax +49 89 382 20626
Dirk Arnold, Leiter Produktkommunikation BMW Automobile
Phone: +49 89 382 12325, Fax +49 89 382 20626
Internet: www.press.bmwgroup.com
E-mail: presse@bmw.de