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Joy is always in season: BMW in winter sports. BMW is involved in winter sports on a grand scale, and is a prominent feature in many disciplines.
Wed Feb 23 14:35:18 CET 2011 Press Kit
Munich. As the 2010/2011 winter sports season gains momentum, BMW is actively involved as a partner and promoter of many attractive sports. BMW Sales Germany's commitment to biathlon, cross-country, ice hockey, bobsleigh, luge and skeleton, along with the BMW Group's support for the Munich bid to host the 2018 Olympic and Paralympic Winter Games, ensure the brand's year-round presence in competitive sports.
Press Contact.
Barb Pitblado
BMW Group
Tel: +1-905-428-5005
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Author.
Barb Pitblado
BMW Group
BMW in Winter Sports – 2010/2011 Season.
Contents.
Joy is always in season: BMW in winter sports.
An interview with Karsten Engel, BMW Group, Head of Sales Germany.
An interview with Johannes Seibert, BMW Head of Marketing Germany.
BMW supports the BSD as Premium and Technology Partner.
From wind tunnel to ice channel.
Lightweight safety: the helmet ‘Sport’ by BMW Motorrad.
An interview with Christoph Langen, head bobsleigh coach for the BSD.
An interview with Georg Hackl, three-time Olympic champion and
national luge
coach.
BMW is Premium Partner of the FIS Cross-Country World Cup and the
FIS Tour de Ski.
BMW is Official Main Sponsor of the IBU Biathlon World Cup and the IBU Biathlon World Championships.
The Germany Ice Hockey Federation drives BMW.
An interview with the coach of the German national team, Uwe Krupp.
BMW supports the 2018 Munich Olympic and Paralympic bid.
An interview with Katarina Witt, BMW Group Olympic Ambassador.
BMW Group is partner of the United States Olympic Committee.
BMW is Car Partner of the 2012 Olympic Games in London.
Press- Service.