PressClub Canada · Article.
MINI at the 83rd Geneva International Motor Show 2013.
Wed Feb 20 23:55:00 CET 2013 Press Kit
The passion for extreme driving fun, a richly varied model range and the wide selection of personalisation options for which MINI is renowned form the centrepiece of the British premium brand’s stand at the 2013 Geneva International Motor Show. As part of its ongoing model push, MINI is introducing further additions to its portfolio of attractive design models. Indeed, this year’s Geneva Show will host the world premiere of the MINI Clubman Bond Street. Generously equipped and with a searching eye for detail, this is a MINI tailor-made for style-conscious customers of the particularly discerning variety.
Press Contact.
Barb Pitblado
BMW Group
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Fax: +1-905-428-5086
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Author.
Barb Pitblado
BMW Group
(Short version)
The passion for extreme driving fun, a richly
varied model range and the wide selection of personalisation options
for which MINI is renowned form the centrepiece of the British premium
brand’s stand at the 2013 Geneva International Motor Show. As part of
its ongoing model push, MINI is introducing further additions to its
portfolio of attractive design models. Indeed, this year’s Geneva Show
will host the world premiere of the MINI Clubman Bond Street.
Generously equipped and with a searching eye for detail, this is a
MINI tailor-made for style-conscious customers of the particularly
discerning variety.
Geneva will also welcome the arrival of a model destined to
capture the hearts first and foremost of drivers with elevated
sporting pretensions. The MINI John Cooper Works Paceman blends the
charisma of the first Sports Activity Coupé in its class with
race-bred powertrain and chassis technology. The John Cooper Works
sub-brand – like its MINI parent – now has seven models in its line-up.
Tailor-made: the MINI Clubman Bond Street.
One of the cornerstones of MINI’s global popularity is the
particularly close relationship between owners and their cars – one
that begins even before drivers have sampled the compelling experience
behind the wheel. MINI offers an exceptionally broad spectrum of
optional equipment and accessories with which each and every car can
be transformed into a personally customised one-off. Beyond this,
precisely configured design models highlight selected facets of the
brand’s character with appealing authenticity.
The latest example of this breed is the MINI Clubman Bond
Street, which celebrates its world premiere at the 2013 Geneva
International Motor Show. Exclusive design and equipment features make
it a purpose-built ambassador for the British way of life and premium
quality, MINI-style. Its Midnight Black metallic paintwork teams up
with the Cool Champagne contrast colour for the roof, exterior mirror
caps, lower sections of the C-pillars and bonnet stripes to provide a
striking showcase for the MINI Clubman’s dynamically flowing body
lines and extended wheelbase. And, like the range of high-quality
equipment provided, the bespoke interior colour and materials concept
– which includes exclusively designed sports seats and a
leather-covered instrument panel – makes the perfect fit for the
generous levels of on-board spaciousness.
The MINI Clubman Bond Street is joined on the Geneva stage by
the MINI Hyde Park. This design model, which is available in either
MINI or MINI Clubman form, now also features a combination of Pepper
White exterior paintwork and the new contrast colour Cool Champagne.
Likewise on show in Geneva is an enviably stylish exponent of the
open-top motoring art – the MINI Highgate Convertible. This
four-seater soft-top embodies an aura of exclusivity, undeniable
individuality and a very British type of cool.
Visitors to the Geneva International Motor Show from 7 – 17
March 2013 will also be able to peruse an array of other
individualisation options for the current model family. These include
the latest MINI Yours items and the retrofit John Cooper Works Tuning
products available from the Original MINI Accessories range.
Ultra-sporty on any terrain, unmistakable to any eyes: the
MINI John Cooper Works Paceman.
The elite group of sporting models comprising the John Cooper
Works range has also gained another member. The MINI John Cooper Works
Paceman cuts an imposing figure before it has so much as turned a
wheel. With its powerfully formed front end, the elegantly sporty,
stretched lines of the flanks, the coupé-style roof swooping downwards
towards the rear, and a broad tail end, the three-door newcomer greets
your first glance with a wave of forward-surging intent and the
promise of fleet-footed agility. The standard aerodynamic kit, lowered
sports suspension and 18-inch light-alloy wheels in Twin Spoke Black
Burnished Design add an extra – highly distinctive – sporting flavour.
The powertrain and chassis of the MINI John Cooper Works Paceman
benefit from technical details honed in racing car development. The
four-cylinder engine with twin-scroll turbocharger, petrol direct
injection and variable valve control develops 160 kW/218 hp and sends
its power through a six-speed manual gearbox as standard. A six-speed
automatic with Steptronic and steering wheel paddles is available as
an option. The MINI John Cooper Works Paceman is the second model –
after the MINI John Cooper Works Countryman – to be kitted out as
standard with the ALL4 all-wheel-drive system. This allows the power
of the turbocharged engine to lay on extreme driving fun both on the
road and over rough terrain. The control electronics of the ALL4
system are integrated directly into the DSC (Dynamic Stability
Control) management unit, allowing it to adjust the distribution of
engine power extremely quickly and precisely according to the
situation at hand. And that gives the MINI John Cooper Works Paceman
majestic levels of traction on loose ground and extreme sports
performance through corners.