PressClub Canada · Article.
Modern luxury driven by design and innovation.
Thu Apr 17 12:00:00 CEST 2014 Press Release
The BMW Group presents an exclusive design study that provides a long-term outlook on its perception of modern luxury for the BMW brand. This concept car portrays luxury as a forward-looking fusion of exclusivity and innovation.
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BMW Group
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Author.
Frank Strebe
BMW Group
Auto China 2014, Beijing. The BMW Group presents an exclusive design study that provides a long-term outlook on its perception of modern luxury for the BMW brand. This concept car portrays luxury as a forward-looking fusion of exclusivity and innovation, with the focus on outstanding exterior and interior design quality, select materials, seamlessly integrated control units featuring pioneering technology, an innovative lightweight construction concept and a driving experience that is optimally tailored to the needs of all occupants. Detailed information will be available from April 20th 00:00 CEST (BMW Group PressClub).