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MINI and Dezeen present ‘Frontiers – the future of mobility’ at designjunction 2014.
Wed Aug 20 10:55:00 CEST 2014 Press Release
Young designers showcase their vision of mobility as part of London Design Festival.
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Barb Pitblado
BMW Group
Munich/London. MINI has teamed up with online
magazine Dezeen to commission six cutting-edge young designers to
explore how design and technology could transform the way we travel in
years to come. The designers Pernilla Ohrstedt, Lucy McRae, Keiichi
Matsuda, Alexandra Daisy Ginsberg, Matthew Plummer-Fernandez and
Dominic Wilcox will present their visions for ‘Frontiers - the future
of mobility’, a pioneering exhibition at designjunction during London
Design Festival, 17-21 September. Each exhibit will be partly inspired
by the spirit of the MINI brand and the newly launched MINI, which
combines iconic design with cutting-edge technology. The six
London-based designers involved will explore this theme through varied
forms, incorporating science, engineering, filmmaking and performance
art. The following images and videos are an insight into their
inspiration and an exciting first peek at their work before the final
pieces are unveiled at the exhibition, ‘Frontiers - The Future of Mobility’.
MINI reveals first look ahead of major exhibition
Body Architect Lucy McRae invites visitors to
designjunction to take part in an interactive performance, in which
their body is vacuum-packed to prepare it for space travel. Inspired
by artists working with NASA, McRae's installation will consist of a
series of pods, which visitors will be invited to step inside to
prepare their bodies for the rigours of a zero-gravity
environment."Astronauts that come back to earth suffer an extreme
osteoporosis because there's no gravity for bones. So the idea is you
get under these golden aerated cocoons and slowly the air is sucked
out of these pockets…. It is going to be weird!"
Click
here for more information on Lucy's work
Alexandra Daisy Ginsberg’s experimental design will
investigate genetically engineered cars grown from living materials.
Synthetic biological cars, she suggests, could evolve and mutate as
they are used and repaired so they become better adapted to their
environments, just like living organisms. "My concept is around
'repair ecologies,'" she explains. "Would cars that are
repaired in a hot place be different to cars that are repaired in a
city full of pollution, or cars repaired somewhere humid?"
Click
here for more information on Alexandra's work
Designer and filmmaker Keiichi Matsuda’s
research explores thepossibilities of augmented reality, whichcould be
used to super-impose digitaltraffic information and road signage onto
the physical world. Currently augmented reality is limited to using a
physical interface such as a tablet or a headset like Google Glass.
Matsuda believes that is about to change. "I'm aware of some
projects happening right at the moment, which are set to revolutionise
this kind of process," he says. "People are looking into
contact lenses as a way of introducing this digital overlay on the
world, and the other big thing is projecting directly onto your retina."
Click
here for more information on Keiichi's work
In a future of fully automated, computer-controlled vehicles,
airbags and crumple zones will be redundant, British artist, designer
and inventor Dominic Wilcox suggests. So why not
build an intricate stained-glass car? The safe, driverless cars of the
future will free up designers to create radically different car
designs, ones that you can just sit in and sleep while it drives you
to your destination. "I was really struck by the stained glass
windows of Durham Cathedral," he explains. "I thought, 'Why
don't we use that so much in contemporary design?' So I'm learning a
bit about glass making and working out how on earth does one make a
stained-glass car of the future?" Dominic is interested in
technology, he says, “because it is the closest thing to magic”.
Click
here for more information on Dominic's work
British-Colombian artist Matthew
Plummer-Fernandez re-imagines the familiar dashboard
bobblehead as a personal, 3D-printed driving companion used to
communicate with our cars. The idea is inspired by the practice of
sticking small figurines onto car dashboards to bring good luck.
"These avatars would have a personal relationship with the
driver," he explains. "They would be something that you
would purchase as a product or a service, but as you develop a
relationship it would learn your preferences. So even if you change
vehicle you could take this avatar with you and install it into
yournext vehicle.
Click
here for more information on Matthew's work
Architect Pernilla Ohrstedt will design MINI’s
exhibition space at designjunction and showcase her take on the future
of travel within it. Pernilla predicts our cars will soon be able to
collect detailed 3D scans of the world around us as we drive – and
will explore how we might use this to create real-time 3D maps of our
cities. "We can already go onto Google Earth and check tourist
destinations," she says. "In the future it's really
conceivable that we'll start travelling the virtual world instead of
the physical, because it will be scanned at such high resolution."
Click
here for more information on Pernilla's work
‘Frontiers - The Future of Mobility’, presented by MINI and
Dezeen, takes place at designjunction, the Old Sorting Office, from
September 17-21 as part of London Design Festival. Press previews 17
September, exhibition open to the public 18-21 September.
Visit the blog: www.dezeen.com/minifrontiers