BMW Motorrad Days Celebrates 10th Anniversary.

Richmond Hill, ON. The weekend of August 19th marks the tenth edition of BMW Motorrad Days. The event, held at Canadian Tire Motorsport Park in Bowmanville from August 19th to 21st, has been a tremendous success since its launch, and marks another milestone in BMW Group’s Centenary year.

BMW Motorrad Days brings the brand together with its customers and fans. Weekend activities include a 2017 Motorrad product launch, concept bike displays, and rider training.  Irish stunt rider Mattie Griffin will wow the crowd with his incredible stunt shows, featuring wheelies, burnouts, flips and more on his BMW F800R.  Of course, there is also the fast-paced action of the Mopar Canadian Superbike Championship to enjoy, where fans can cheer on number one champion Jordan Szoke as he competes for his 11th CSBK championship aboard the incredible BMW S1000RR.

At BMW Motorrad Days, there is as much to enjoy off the track as on. At sunset on Friday night, fans can attend the annual motorcycle movie night after watching the Oktoberfest-style “Beer Barrel Band” perform at the BMW Village for the fifth straight year.  The momentum continues in BMW Village on Saturday night with a party featuring live music by a selection of Canadian talent.

The 10th anniversary of BMW Motorrad Days occurs during the BMW Group’s 100th year. Centenary celebrations have taken place throughout 2016, featuring the unveiling of “Vision Vehicles” – interpretations of future mobility as conceived by the BMW Group.  The BMW VISION NEXT 100 was unveiled in Munich in March, the MINI and Rolls-Royce VISION NEXT 100 vehicles were presented in London in June, and the fourth interpretation of future mobility, as envisaged by the BMW Motorrad brand, will be unveiled in California in October. 

Weekend event tickets for BMW Motorrad Days are $50 each, and children under the age of 12 are free. For more details about the event, please visit the following link: BMW Motorrad Days 2016.

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 46 BMW automobile retail centres, 20 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

For more information, please contact:

Rob Dexter, Product and Technology Specialist

BMW Group Canada  

905-428-5447 / robert.dexter@bmwgroup.ca       

Barb Pitblado, Manager, Corporate Communications

BMW Group Canada

416-305-1709 / barb.pitblado@bmwgroup.ca