PressClub Canada · Article.
PROJECT CULLINAN TAKES NEXT STEP IN DEVELOPMENT PROGRAMME
Thu Dec 01 13:00:00 CET 2016 Press Release
In an open letter published in the Financial Times on 18 February 2015, Rolls-Royce undertook to regularly inform its stakeholders about the progress of Project Cullinan. Continuing this dialogue, which has seen twice-yearly updates, Rolls-Royce today publishes photographs depicting the latest key milestone in the development programme of this new ‘all-terrain, high-sided vehicle’.
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In an open letter published in the Financial Times on 18 February
2015, Rolls-Royce undertook to regularly inform its stakeholders about
the progress of Project Cullinan. Continuing this dialogue, which has
seen twice-yearly updates, Rolls-Royce today publishes photographs
depicting the latest key milestone in the development programme of
this new ‘all-terrain, high-sided vehicle’. This first full
development vehicle will begin testing in public from tomorrow.
The world’s leading luxury goods brand has regularly informed
its patrons about this painstaking development programme. Advocates of
the marque have been shown the first engineering mule built for the
development of the new all-wheel drive suspension system, as well as
those created to test the all-new aluminium architecture that will
underpin all Rolls-Royces from 2018 onwards.
This latest development vehicle will travel to numerous
locations around the world in a challenging testing programme to
ensure that the end product will be ‘Effortless … Everywhere’. Just
after Christmas, for example, Project Cullinan will enter the Arctic
Circle to undergo cold weather durability and traction testing. Later
in 2017, it will travel to the Middle East to endure the highest of
temperatures and challenging desert conditions.
“This is an incredibly exciting moment in the development of
Project Cullinan both for Rolls-Royce and for the patrons of luxury
that follow us around the world,” comments Torsten Müller-Ötvös, Chief
Executive Officer, Rolls-Royce Motor Cars. “Bringing together the new
four-wheel drive system and the new ‘architecture of luxury’ for the
first time sets us on the road to creating a truly authentic
Rolls-Royce which, like its forebears, will reset the standard by
which all other luxury goods are judged.”