PressClub Canada · Article.
ROLLS-ROYCE GHOST EXTENDED WHEELBASE NAMED BEST SUPER LUXURY CAR BY WHAT CAR?
Thu Jan 12 09:30:00 CET 2017 Press Release
The judges at the What Car? Awards, one of the most important measures of success in the automotive calendar, have once again declared Ghost the best super-luxury car in the world, completing a hat-trick of victories for Ghost family motor cars in its most prestigious category, luxury cars over £100,000.
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The judges at the What Car? Awards, one of the most important
measures of success in the automotive calendar, have once again
declared Ghost the best super-luxury car in the world, completing a
hat-trick of victories for Ghost family motor cars in its most
prestigious category, luxury cars over £100,000.
In awarding Ghost Extended Wheelbase the What Car? judges
praised the car for its perfect marriage of driving dynamics and
supremacy as the consummate entrepreneurs limousine:
“Designed as the Rolls-Royce for the owner who’d prefer to spend
some time in the driver’s seat, the Ghost offers the class and
attention-to-detail the brand is famous for. Under its bonnet is a
6.6-litre twin-turbo V12 that’s as discreet as it is potent. The
ride is very forgiving, and the light but precise steering makes
this massive car surprisingly easy to place and manoeuvre. If you’d
rather employ someone else to do the driving, the Ghost will perform
well as a chauffeur-driven limousine – this Extended Wheelbase model
gets reclining rear seats and an extra 17cm of leg room over the
already spacious standard Ghost.”
Since its launch in 2011, Ghost Extended Wheelbase has
perfectly combined Ghost’s hallmark effortless simplicity,
cutting-edge technology and contemporary interpretation of Rolls-Royce
design language with the more indulgent proportions of an Extended
Wheelbase chauffer-driven motor car. This unique blend, married to a
peerless scope for Bespoke personalisation, has endeared a new
generation of successful entrepreneurs to the marque – taking its
place as the ultimate symbol of attainment for the influential men and
women that drive our economies and create wealth. In 2016 Ghost was
presented in a new guise with the introduction of the Black Badge
series. This authentic design and engineering statement serves as a
truly Bespoke response, befitting the world’s most celebrated luxury
house, to the desires of a highly creative, dynamic new breed of entrepreneur.
“Accolades like this reaffirm Ghost’s standing as the ultimate
statement of attainment for the world’s most successful
entrepreneurs,” said Torsten Müller-Ötvös, Chief Executive,
Rolls-Royce Motor Cars. “Since its introduction Ghost has stood alone
in conveying the world’s wealth creators a highly contemporary, less
formal interpretation of true luxury. This continuing success and
critical acclaim from the industry’s landmark Awards is highly
gratifying for everyone concerned with crafting the ‘Best Cars in the
World’ at our centre of excellence in Goodwood, England.”
This critical acclaim is echoed in sustained customer demand.
Ghost also played a major role in contributing to the second highest
sales results in the marque’s history in 2016 – emphatically affirming
its status as the business limousine of choice. Indeed, Ghost totally
dominates the super-luxury class (€200,000+).
This honour follows success in the UK Car of the Year Awards for
Dawn and adds to the numerous global accolades Ghost has enjoyed since
its first introduction in 2009 followed by a sensitive evolution in
2014 with the launch of Ghost Series II.