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ROLLS-ROYCE DAWN TAKES LUXURY CROWN IN UK CAR OF THE YEAR AWARDS
Thu Jan 12 09:29:00 CET 2017 Press Release
The Rolls-Royce Dawn has been declared ‘Best Luxury Car’ in the 2017 UK Car of the Year Awards – affirming its status as the world’s most luxurious open-top tourer. In making their judgement, a panel of some of the most respected commentators in the automotive world declared the following:
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Marc Belcourt
BMW Group
The Rolls-Royce Dawn has been declared ‘Best Luxury Car’ in the 2017
UK Car of the Year Awards – affirming its status as the world’s most
luxurious open-top tourer. In making their judgement, a panel of some
of the most respected commentators in the automotive world declared
the following:
“A delight to drive and to be in – as only a Rolls-Royce can
be.” Ollie Marriage, Top Gear Magazine
“The car is exceptionally elegant, marrying
traditional expressions of luxury, with a modern take whilst remaining
technological and hugely connected. It’s a movie star car!” Nargess
Banks, Forbes Life, Wallpaper*
“If luxury is at least on nodding terms with class,
the Dawn manages to embody both. Silent running, a gorgeously complex
roof mechanism and general air of butlerish brilliance make this peon
to UK craftsmanship a winner.” Tom Ford, Top Gear Magazine
Since its introduction to market in March 2016, Dawn
has won plaudits globally, including awards from some of the most
highly regarded names in luxury and automotive media. Titles such as
Robb Report, The Telegraph, Top Gear and luxury bodies
including Walpole and the German Design Council have
all been seduced by Dawn, the ultimate expression of true luxury
open-top touring.
This critical acclaim is echoed in the extraordinary demand from
the world’s most discerning patrons of luxury that has driven the
marque to the second highest sales result in the company’s 113 year
history and 6% global growth in 2016. The UK, Rolls-Royce’s home
market, grew by 30% over the same period affirming the marque’s status
as the consummate expression of success for a bold new generation of entrepreneurs.
“Since its introduction in 2016, Dawn has introduced a highly
dynamic new generation of men and women to Rolls-Royce. These patrons
of true luxury have been drawn to the most glamorous expression of
Rolls-Royce luxury in history,” said Torsten Müller-Ötvös, Chief
Executive Officer, Rolls-Royce Motor Cars. “Every Rolls-Royce motor
car is exquisitely hand-crafted at our centre of excellence in
Goodwood, West Sussex. Plaudits like this are a glowing affirmation of
the extraordinary skill of the 1,700 men and women engaged in the
creation of the ‘Best Cars in the World’.
For all Dawn press images, video and assets, please visit:
www.anewdawnformedia.com