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PressClub Canada · Article.

BMW Canada celebrates BMW M from coast to coast.

M Power Tour offers auto enthusiasts the ultimate adrenaline rush.

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F06M LCI
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Barb Pitblado
BMW Group

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Richmond Hill, ON. Starting August 2017, BMW Canada will host the M Power Tour, a series of full-day events where attendees will experience the BMW M fleet the way it was meant to be driven: on the track. Enthusiasts will gain access to the most-powerful line-up of sports cars, and the opportunity to participate in this exclusive BMW M event offered at three locations across the country. Events will take place in Bowmanville, Ont., Mont Tremblant, Que., and Duncan, B.C. in August and September.

 

The M Power Tour full-day experience involves an in-class overview of M product highlights, and on-track driving exercises led by world-class BMW driving instructors. Attendees will learn high-performance track techniques including cornering, lapping on the track, skid pad exercises and will finish the day with thrilling instructor hot laps. BMW M models available for driving will be the BMW M2, M3, M4, M6 Gran Coupe, X5M and X6M.

 

The Quebec and British Columbia experiences also include a luxurious overnight program. In Quebec participants will be hosted at the five-star Fairmont Tremblant Hotel, nestled in the heart of the scenic Mont-Tremblant village, just minutes from the circuit. In British Columbia, the experience includes an overnight at the exclusive Villa Eyrie Resort. Perched atop Vancouver Islands’ Malahat Summit, the resort is a mountainside retreat, 1,880 feet in the sky.

 

M Power Tour is open to drivers aged 21 and over with full-class licences. With only 30 participants per day, spots for this exclusive track event are limited. To learn more and to sign up for BMW M Power Tour, visit www.bmw.ca/mpowertour.  

 

Dates and locations for M Power Tour:

  • Canadian Tire Motorsport Park, Bowmanville, Ontario: August 15th, 16th and 17th.
  • Circuit Mont-Tremblant, Mont Tremblant, Quebec: September 8th, 9th and 10th.
  • Vancouver Island Motorsport Circuit, Duncan, British Columbia: September 29th, 30th and October 1st.

 

 

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 48 BMW automobile retail centres, 20 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

 

 

For more information, please contact:

 

Rob Dexter, Product and Technology Specialist

BMW Group Canada  

905-428-5447 / robert.dexter@bmwgroup.ca          

 

Barb Pitblado, Manager, Corporate Communications

BMW Group Canada

905-428-5005 / barb.pitblado@bmwgroup.ca

 

 

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