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PressClub Canada · Article.

BMW Group Canada achieves best-ever sales through first 7 months.

BMW and MINI brands set new sales records with best-ever year-to-date results.

Sales and Marketing
·
Sales North America

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Belcourt Marc
BMW Group

Tel: 905-428-5078

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Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) reported July sales of 3,540 vehicles. This achievement marks an increase in sales of +0.6% for the first seven months of the year when compared to the previous year. For the month July, this result represents -2.9% fewer vehicles sold vs. July last year. 

BMW.

Year-to-date, a new sales record of 21,783 vehicles have been delivered across Canada, representing an increase of +0.4% over the same period last year. The BMW brand sold 2,953 vehicles in July, which was -1.8% fewer vehicles compared with July, 2016.  Demand for passenger cars contributed to this month’s sales success with model lines such as the all-new BMW 5 Series doubling in sales vs. July 2016.

MINI.

Continuing to set sales records, MINI reported its best-ever year-to-date result with a total of 3,899 units sold. This represents an increase of +1.8% compared to the same period last year.   For the month of July, the MINI brand reported sales of 587 units. This translated into a decrease of -8.3% vs. July, 2016.  Demand for the all-new MINI Countryman continued through July with sales more than doubling vs. July 2016. The MINI Countryman’s success accounted for 28% of the national volume for the MINI brand.

 

Table 1: New Vehicle Sales BMW Group Canada, July 2017

 

July

2017

July

2016

%

YTD July 2017

YTD July

2016

%

BMW brand

2,953

3,007

-1.8%

21,783

21,693

+0.4%

BMW passenger cars

1,509

1,339

+12.7%

9,904

10,386

-4.6%

BMW light trucks

 

1,444

1,668

-13.4%

11,879

11,307

+5.1%

MINI brand

587

640

-8.3%

3,899

3,831

+1.8%

TOTAL Group

3,540

3,647

-2.9%

25,682

25,524

+0.6%

 

Motorrad.

BMW Motorrad Canada remains on track for a record setting sales year with a July sales result of 213 units, an increase of +33.1% compared to July, 2016. For 2017, a total of 1,415 motorcycles have been sold, representing an increase of +10.0% over the same period last year. The R1200RT, along with the Adventure Touring R1200GSA and R1200GS were the top performers in July.

 

Table 2: Motorcycle Sales BMW group Canada, July 2017

 

July 2017

July 2016

%

YTD July 2017

YTD July

2016

%

BMW Motorcycles

212

160

+33.1%

1,415

1,286

+10.0%

 

                                                           -30-

 

BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 48 BMW automobile retail centres, 20 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

 

For more information, please contact:

Marc Belcourt, Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca                                 

 

Barb Pitblado, Manager, Corporate Communications

BMW Group Canada  

905-428-5005 / barb.pitblado@bmwgroup.ca

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