PressClub Canada · Article.
BMW Group Canada achieves best-ever sales through first 7 months.
Tue Aug 01 21:49:02 CEST 2017 Press Release
BMW and MINI brands set new sales records with best-ever year-to-date results.
Press Contact.
Marc Belcourt
BMW Group
Tel: +1-905-428-5078
Fax: +1-905-428-5071
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Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) reported July sales of 3,540 vehicles. This achievement marks an increase in sales of +0.6% for the first seven months of the year when compared to the previous year. For the month July, this result represents -2.9% fewer vehicles sold vs. July last year.
BMW.
Year-to-date, a new sales record of 21,783 vehicles have been delivered across Canada, representing an increase of +0.4% over the same period last year. The BMW brand sold 2,953 vehicles in July, which was -1.8% fewer vehicles compared with July, 2016. Demand for passenger cars contributed to this month’s sales success with model lines such as the all-new BMW 5 Series doubling in sales vs. July 2016.
MINI.
Continuing to set sales records, MINI reported its best-ever year-to-date result with a total of 3,899 units sold. This represents an increase of +1.8% compared to the same period last year. For the month of July, the MINI brand reported sales of 587 units. This translated into a decrease of -8.3% vs. July, 2016. Demand for the all-new MINI Countryman continued through July with sales more than doubling vs. July 2016. The MINI Countryman’s success accounted for 28% of the national volume for the MINI brand.
Table 1: New Vehicle Sales BMW Group Canada, July 2017
July 2017 | July 2016 | % | YTD July 2017 | YTD July 2016 | % | |
BMW brand | 2,953 | 3,007 | -1.8% | 21,783 | 21,693 | +0.4% |
BMW passenger cars | 1,509 | 1,339 | +12.7% | 9,904 | 10,386 | -4.6% |
BMW light trucks
| 1,444 | 1,668 | -13.4% | 11,879 | 11,307 | +5.1% |
MINI brand | 587 | 640 | -8.3% | 3,899 | 3,831 | +1.8% |
TOTAL Group | 3,540 | 3,647 | -2.9% | 25,682 | 25,524 | +0.6% |
Motorrad.
BMW Motorrad Canada remains on track for a record setting sales year with a July sales result of 213 units, an increase of +33.1% compared to July, 2016. For 2017, a total of 1,415 motorcycles have been sold, representing an increase of +10.0% over the same period last year. The R1200RT, along with the Adventure Touring R1200GSA and R1200GS were the top performers in July.
Table 2: Motorcycle Sales BMW group Canada, July 2017
July 2017 | July 2016 | % | YTD July 2017 | YTD July 2016 | % | |
BMW Motorcycles | 212 | 160 | +33.1% | 1,415 | 1,286 | +10.0% |
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BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 48 BMW automobile retail centres, 20 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.
For more information, please contact:
Marc Belcourt, Director, Corporate Communications
BMW Group Canada
905-428-5078 / marc.belcourt@bmwgroup.ca
Barb Pitblado, Manager, Corporate Communications
BMW Group Canada
905-428-5005 / barb.pitblado@bmwgroup.ca