PressClub Canada · Article.
ROGER DALTREY CBE AND ROLLS-ROYCE MOTOR CARS DONATE TO TEENAGE CANCER TRUST
Thu Aug 31 10:00:00 CEST 2017 Press Release
Rolls-Royce Motor Cars and ‘Global dealer of the Year’ Rolls-Royce Motor Cars Sunningdale, have made a charitable donation to Teenage Cancer Trust. The donation was made from the proceeds of the sale of Roger Daltrey CBE’s unique ‘Tommy’ car, created earlier this year as part of a series of highly-Bespoke Wraith ‘Inspired by British Music’ cars.
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Rolls-Royce Motor Cars and ‘Global dealer of the Year’ Rolls-Royce
Motor Cars Sunningdale, have made a charitable donation to Teenage
Cancer Trust. The donation was made from the proceeds of the sale of
Roger Daltrey CBE’s unique ‘Tommy’ car, created earlier this year as
part of a series of highly-Bespoke Wraith ‘Inspired by British Music’ cars.
A cheque for £208,945 was handed over yesterday in London by
Roger Daltrey CBE to Teenage Cancer Trust’s Chairman David Hoare.
Daltrey is Honorary Patron of the charity, which supports young people
aged 13-24 diagnosed with cancer, and the driving force behind Teenage
Cancer Trust’s annual fundraising concerts at the Royal Albert Hall.
He collaborated with Rolls-Royce Motor Cars designers to create two
Bespoke cars to mark the musical legacy of The Who.
Roger Daltrey CBE commented, “Seven young people are diagnosed
with cancer every day in the UK, and these vital funds will help
Teenage Cancer Trust take a huge step towards its goal of providing
specialist support to every young person with cancer in the UK. This
car has become an incredible collectors’ item, and it’s gratifying to
know that the proceeds of the sale will support such a worthy cause.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor
Cars, said, “The designers and craftspeople at Rolls-Royce were truly
engaged in Roger’s vision to create a car which celebrated The
Who’s musical legacy in such a creative, original way. Knowing
that the sale of the car would help the charity to support thousands
of young people affected by cancer made it all the more worthwhile.”
Rolls-Royce revealed its series of nine remarkable Wraith
‘Inspired by British Music’ cars in March 2017, each created
hand-in-hand with some of British music’s most revered rock and vocal
artists. Each of the nine cars has now been sold, with all proceeds
from the sales donated to charities of the artists’ choosing.
The ‘Tommy’ car
Roger Daltrey worked with
Rolls-Royce to create two Bespoke vehicles to celebrate the musical
legacy of The Who. The first illustrated many of the band’s
most famous iconography, such as the ‘bullseye’ logo and some of
The Who’s most famous lyrics. The second Wraith designed by
Daltrey – the ‘Tommy’ car – was created in collaboration with Mike
McInnerney, the artist responsible for the famous album artwork of
The Who’s seminal 1969 album, ‘Tommy’.
McInnerney worked with Rolls-Royce’s surface finish experts to
create an extraordinary expression of the rock opera’s iconic sleeve
design – this truly unique car features the cover artwork of the album
applied to the bonnet. Daltrey and McInnerney sought to express other
elements of the album artwork throughout the car, with the ‘Lyrical
Copper’ exterior paint finished with a blue coachline of a bird in
flight, a reference to the album cover art.
Each of the four headrests were stitched with unique design
motifs from the album artwork, while the song ‘Pinball Wizard’
inspired the embroidered design of the rear cabin leather waterfall,
featuring a tone-on-tone depiction of a pinball machine with
contrasting pinball and flippers. The copper door flights are engraved
with lyrics from ‘Tommy Can You Hear Me?’ and ‘Listening to You / See Me’.
A truly individual piece of music memorabilia, the ‘Tommy’ car
has been sold to a Rolls-Royce customer.