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PressClub Canada · Article.

BMW Group Canada achieves new all-time November sales result.

BMW sets a new year-to-date sales record. MINI achieves best year-to-date sales record. Motorrad sets all-time record for November.

Sales and Marketing
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Sales North America

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Richmond Hill, ON.  BMW Group Canada (BMW and MINI brands combined) reported sales of 4,127 vehicles in November, marking an increase of +4.4 per cent over November, 2016.  For the year, the Group’s sales volume is 42,047 vehicles, an increase of +1.7 per cent over the same period last year. All BMW Group brands combined to set new overall records for the month and year-to-date.

BMW.

BMW brand sales for the month were 3,494 units, resulting in a best-ever November, and a +2.7 per cent increase over November, 2016. Propelled by the launch of the all-new 2018 BMW X3, Canadian consumers continue to gravitate towards BMW’s class-leading range of sport-activity-vehicles. Overall, X3 sales increased by +58 per cent versus November 2016.  On the year, BMW established a new year-to-date sales record with 35,516 vehicle deliveries, an increase of +1.3 per cent over the same period last year.

MINI.

The MINI brand reported 633 sales in November, an increase of +15.1 percent over November, 2016.  On the year, MINI reported 6,531 units representing an increase of +4.4% per cent as compared to the same period last year. The all-new MINI Countryman eclipsed its previous sales volumes, marking its strongest sales month in the company’s history.

 

Table 1: New Vehicle Sales BMW Group Canada, November 2017

 

November

2017

November

2016

%

YTD November 2017

YTD November

2016

%

BMW brand

3494

3,403

+2.7%

35,516

35,067

+1.3%

BMW passenger cars

1590

1,504

+5.7%

16,029

16,941

-5.4%

BMW light trucks

 

1904

1,899

+0.3%

19,487

18,126

+7.5%

MINI brand

633

550

+15.1%

6,531

6,259

+4.4%

TOTAL Group

4,127

3,953

+4.4%

42,047

41,326

+1.7%

 

Motorrad.

BMW Motorrad Canada reported 108 retail sales in November, an increase of +80.0 per cent compared to November 2016. Year-to-date, the brand has sold 2,037 units, resulting in an increase of +12.0 per cent over the same period last year, establishing an all-time record for November and a new annual retail sales achievement. Notable top performers in the month were the G310GS, F800GT and F800R.  

 

Table 2: Motorcycle Sales BMW group Canada, November 2017

 

November 2017

November 2016

%

YTD November 2017

YTD November

2016

%

BMW Motorcycles

108

60

+80.0%

2,037

1,818

+12.0%

-30-

 

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