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PressClub Canada · Article.

BMW Group Canada achieves best month ever with sales increasing +8%.

BMW brand sales increase in May by +9.8% to record levels. MINI brand sales increase in May +2% producing best-ever May sales. BMW electrified sales charge ahead of last year by +50%. BMW Motorrad achieves all-time YTD sales record, up +9%.

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Richmond Hill, ON.  BMW Group Canada (BMW and MINI brands combined) continues to deliver with its best sales month on record with sales of 4,747 vehicles, an increase of +8% compared to the previous May.  Year-to-date, BMW Group has delivered 18,876 new vehicles, an increase of +6.6% versus the previous year, and the most cars sold year-to-date versus any previous year in the company’s history.

 

BMW.

The BMW brand posted its best-ever May result with 3,886 units sold, resulting in an increase of +9.8%.  To date in 2018, the BMW brand has delivered 16,116 new vehicles, an increase of +7.3% over 2017.  The sub-brands of BMW M and BMW i played a key role in this best-ever performance.  Sales of BMW M branded vehicles increased +31% in May versus the previous year.  When it comes to sustainable mobility, having the largest fleet of electrified cars available for sale in Canada translated into delivering +108% more electrified vehicles to customers in May 2018 versus 2017.

 

 

MINI.

MINI reported its best month of sales ever with 861 units sold in May, an increase of +2% as compared to May, 2017.  On the year, MINI has sold 2,760 units, an increase of +2.6% over the same period last year, making 2018 the most successful year of sales since the brand launched in Canada.  Despite a shift towards larger vehicles, Canadians remain loyal to the iconic MINI Hatch, with sales accounting for 49% of the brand’s total volume in May.

 

 

Table 1: New Vehicle Sales BMW Group Canada, May 2018

 

May 2018

May 2017

MTD % Change

YTD May 2018

YTD May 2017

YTD % Change

 
 

BMW Brand

3,886

3,540

+9.8%

16,116

15,023

+7.3%

 

BMW Passenger Cars

1,653

1,701

-2.8%

6,682

6,532

+2.3%

 

BMW Light Trucks

2,233

1,839

+21.4%

9,434

8,491

+11.1%

 

MINI Brand

861

844

+2%

2,760

2,689

+2.6%

 

TOTAL Group

4,747

4,384

+8.3%

18,876

17,712

+6.6%

 

 

Motorrad.

Motorrad reported 330 sales in May resulting in an increase of +15.8% as compared to May, 2017.  Year-to-date, a new record was set with sales of 967 units, an increase of +9% over the same period in 2017.  The top performer in May was the all-new G310GS followed by the R1200GSA, and the BMW G310R.

 

 

 

Table 2: Motorcycle Sales BMW Group Canada, May 2018

 

May 2018

May 2017

MTD % Change

YTD May 2018

YTD May 2017

YTD % Change

BMW Motorcycles

330

285

+15.8%

967

887

+9%

 

-30-

 

BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 49 BMW automobile retail centres, 21 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

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