PressClub Canada · Article.
BMW Group Canada achieves best month ever with sales increasing +8%.
Fri Jun 01 20:37:00 CEST 2018 Press Release
BMW brand sales increase in May by +9.8% to record levels. MINI brand sales increase in May +2% producing best-ever May sales. BMW electrified sales charge ahead of last year by +50%. BMW Motorrad achieves all-time YTD sales record, up +9%.
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Marc Belcourt
BMW Group
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Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) continues to deliver with its best sales month on record with sales of 4,747 vehicles, an increase of +8% compared to the previous May. Year-to-date, BMW Group has delivered 18,876 new vehicles, an increase of +6.6% versus the previous year, and the most cars sold year-to-date versus any previous year in the company’s history.
BMW.
The BMW brand posted its best-ever May result with 3,886 units sold, resulting in an increase of +9.8%. To date in 2018, the BMW brand has delivered 16,116 new vehicles, an increase of +7.3% over 2017. The sub-brands of BMW M and BMW i played a key role in this best-ever performance. Sales of BMW M branded vehicles increased +31% in May versus the previous year. When it comes to sustainable mobility, having the largest fleet of electrified cars available for sale in Canada translated into delivering +108% more electrified vehicles to customers in May 2018 versus 2017.
MINI.
MINI reported its best month of sales ever with 861 units sold in May, an increase of +2% as compared to May, 2017. On the year, MINI has sold 2,760 units, an increase of +2.6% over the same period last year, making 2018 the most successful year of sales since the brand launched in Canada. Despite a shift towards larger vehicles, Canadians remain loyal to the iconic MINI Hatch, with sales accounting for 49% of the brand’s total volume in May.
Table 1: New Vehicle Sales BMW Group Canada, May 2018
| May 2018 | May 2017 | MTD % Change | YTD May 2018 | YTD May 2017 | YTD % Change | |
BMW Brand | 3,886 | 3,540 | +9.8% | 16,116 | 15,023 | +7.3% | |
BMW Passenger Cars | 1,653 | 1,701 | -2.8% | 6,682 | 6,532 | +2.3% | |
BMW Light Trucks | 2,233 | 1,839 | +21.4% | 9,434 | 8,491 | +11.1% | |
MINI Brand | 861 | 844 | +2% | 2,760 | 2,689 | +2.6% | |
TOTAL Group | 4,747 | 4,384 | +8.3% | 18,876 | 17,712 | +6.6% |
Motorrad.
Motorrad reported 330 sales in May resulting in an increase of +15.8% as compared to May, 2017. Year-to-date, a new record was set with sales of 967 units, an increase of +9% over the same period in 2017. The top performer in May was the all-new G310GS followed by the R1200GSA, and the BMW G310R.
Table 2: Motorcycle Sales BMW Group Canada, May 2018
May 2018 | May 2017 | MTD % Change | YTD May 2018 | YTD May 2017 | YTD % Change | |
BMW Motorcycles | 330 | 285 | +15.8% | 967 | 887 | +9% |
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BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 49 BMW automobile retail centres, 21 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.