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PressClub Canada · Article.

BMW Group Canada reports best-ever July year-to-date with sales increasing +3.1%.

BMW brand sales increase +3.4% year-to-date. MINI brand sales increase +1.3% year-to-date. BMW electrified sales charge ahead +66% year-to-date. BMW Motorrad sales increase +1.4% year-to-date.

Sales and Marketing
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Sales North America

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Belcourt Marc
BMW Group

Tel: 905-428-5078

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Richmond Hill, ON.  BMW Group Canada (BMW and MINI brands combined) reported July sales of 3,307 vehicles, a decrease of -6.6% compared to last July.  Year-to-date, BMW Group Canada has delivered a record 26,484 new vehicles, an increase of +3.1% versus the previous year.

 

BMW.

The BMW brand reported 2,711 sales in July, a decrease of -8.2% versus July, 2017.  On the year, the BMW brand has delivered 22,534 new vehicles, an increase of +3.4% over 2017.

 

BMW’s lineup of Sports Activity Vehicles accounted for 53.2 percent of BMW brand sales in July 2018. Most notably, the all-new BMW X3 was the top-selling X model in Canada. The BMW sub-brands BMW i and iPerformance as well as the BMW M and M Performance models continue to exceed expectations with sales increasing +65% and +75% respectively in July.

 

 

MINI.

MINI reported July sales of 596 units, an increase of +1.5% compared to July, 2017.  Year-to-date, MINI has sold 3,950 units, an increase of +1.3% over the same period last year.

 

With sales up +41% over July 2017, the MINI Countryman continued to be a strong performer in July with 230 purchasers resoundingly validating the MINI Countryman’s recent recognition in the 2018 J.D.Power APEAL Study.

 

 

Table 1: New Vehicle Sales BMW Group Canada, July 2018

 

July 2018

July 2017

MTD % Change

YTD July 2018

YTD July 2017

YTD % Change

 
 

BMW Brand

2,711

2,953

-8.2%

22,534

21,783

3.4%

 

BMW Passenger Cars

1,269

1,509

-15.9%

9,604

9,904

-3.0%

 

BMW Light Trucks

1,442

1,444

-0.1%

12,930

11,879

8.8%

 

MINI Brand

596

587

1.5%

3,950

3,899

1.3%

 

TOTAL Group

3,307

3,540

-6.6%

26,484

25,682

3.1%

 

 

Motorrad.

Motorrad reported 215 sales in July, resulting in an increase of +0.94% compared to July, 2017. Year-to-date, a total of 1,435 units were sold, an increase of +1.4% over the same period in 2017. Leading performers in July were the R1200RT, R1200GS Adventure and K1600B.

 

 

 

Table 2: Motorcycle Sales BMW Group Canada, July 2018

 

July 2018

July 2017

MTD % Change

YTD July 2018

YTD July 2017

YTD % Change

BMW Motorcycles

215

213

+0.94%

1,435

1,415

+1.4%

 

 

-30-

 

BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 49 BMW automobile retail centres, 21 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

 

 

For more information, please contact:

Marc Belcourt, Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca                                 

 

Barb Pitblado, Manager, Corporate Communications

BMW Group Canada  

905-428-5005 / barb.pitblado@bmwgroup.ca

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