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PressClub Canada · Article.

BMW Group Canada August sales increase +7.9% to record levels.

BMW brand sales increase +8.2%. MINI brand sales increase +6.3%. BMW electrified sales surge ahead +61% for the year.

Sales and Marketing
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Sales North America

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Belcourt Marc
BMW Group

Tel: 905-428-5078

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Richmond Hill, ON.  BMW Group Canada (BMW and MINI brands combined) reported August sales of 3,915 vehicles, an increase of +7.9% compared to last August.  This achievement marks the best-ever August sales for the Group.  Year-to-date, BMW Group Canada has delivered 30,399 new vehicles, an increase of +3.7% versus the previous year. This result extends BMW Group’s record sales in 2018.

 

BMW.

The BMW brand achieved all-time highs in August with 3,289 new vehicle sales, an increase of +8.2% versus August, 2017.  On the year, the BMW brand has delivered 25,823 new vehicles, an increase of +4% over 2017.  Key contributors to the record-setting results were the brand’s completely redesigned Sport Activity Vehicles, led by the BMW X3 and BMW X4.  In addition, the BMW M and i brands continued to attract new customers with sales increasing +57% and +180% respectively over last August.

 

MINI.

MINI reported August sales of 626 units, an increase of +6.3% compared to August, 2017 which represents the brand’s best-ever August.  Year-to-date, MINI has delivered a record number of new vehicles with 4,576 units, an increase of +2.0% over the same period last year.  Canadians clearly embraced the best of August with MINI Convertible sales increasing +36% versus the previous year. 

 

Table 1: New Vehicle Sales BMW Group Canada, August 2018

 

August 2018

August 2017

MTD % Change

YTD August 2018

YTD August 2017

YTD % Change

 
 

BMW Brand

3,289

3,040

8.2%

25,823

24,823

4.0%

 

BMW Passenger Cars

1,353

1,585

-14.6%

10,957

11,489

-4.6%

 

BMW Light Trucks

1,936

1,455

33.1%

14,866

13,334

11.5%

 

MINI Brand

626

589

6.3%

4,576

4,488

2.0%

 

TOTAL Group

3,915

3,629

7.9%

30,399

29,311

3.7%

 

 

Motorrad.

With the highly anticipated arrival of the all-new BMW 750GS and BMW 850GS, BMW Motorrad reported 184 sales in August, a decrease of -21% compared to August, 2017.  Year-to-date, a total of 1,619 units were sold, a drop of -1.7% over the same period in 2017. The top performers in August were the K1600B, R1200GS, R1200GSA and R1200RT. The completely re-designed BMW 750GS and BMW 850GS models are expected to be in showrooms this fall.

 

 

Table 2: Motorcycle Sales BMW Group Canada, August 2018

 

August 2018

August 2017

MTD % Change

YTD August 2018

YTD August 2017

YTD % Change

BMW Motorcycles

184

233

-21.03%

1,619

1,648

-1.76%

 

 

                                                      -30-

 

BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 49 BMW automobile retail centres, 22 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

 

 

For more information, please contact:

Marc Belcourt, Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca                                 

 

Barb Pitblado, Manager, Corporate Communications

BMW Group Canada  

905-428-5005 / barb.pitblado@bmwgroup.ca

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