PressClub Canada · Article.
Seven cities in 20 days: The BMW iFE.18 is on a virtual world tour through well-known megacities.
13.11.2018 Press Release
Munich. When the BMW iFE.18 takes to the track for the first time in the ABB FIA Formula E Championship in mid-December, the all-electric car will have already contested its first race. The new Formula E car’s virtual world tour came to a spectacular end in Hong Kong (CHN). By means of innovative motion mapping technology, the BMW iFE.18 completed an enthralling journey through seven cities on three continents.
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In addition to Europe, America and Asia were stops on the BMW iFE.18’s virtual journey. The worldwide “Race Before the Race” got underway in Munich (GER), where the race car was presented by BMW i Andretti Motorsport on 14th September. Fans were able to watch the presentation in the BMW Welt double cone live via the BMW Motorsport social media channels. Introduced by a thrilling light and laser show on the glass front of BMW Welt, the BMW iFE.18 set off on its first virtual journey through the streets of Munich in the evening hours.
In the weeks that followed, the event was also witnessed in Oslo (NOR), London (GBR), New York (USA), Detroit (USA) and Mexico City (MEX). After a total of 20 days on tour, the BMW iFE.18 finally crossed the virtual finish line in Hong Kong. The attention-grabbing presentation of the car via motion mapping highlights BMW i Motorsport’s aspiration to use pioneering technologies, for which the ABB FIA Formula E Championship exists as an event platform.
“It was something special to see the BMW iFE.18 in action in this unique race,” said BMW i Andretti Motorsport driver Alexander Sims (GBR). “I’m really interested in innovative technologies which is why the approach of sending our car out onto the streets via motion mapping intrigued me. For fans around the world, it was a little teaser of what they can expect in Formula E as of December: a cool car with a spectacular backdrop. I can’t wait until it ‘really’ gets started for us. The virtual world tour was definitely the perfect warm-up for us.”
The first Formula E race for the BMW iFE.18 is scheduled for 15thDecember 2018 in Ad Diriyah (KSA). Alongside Sims, BMW works driver António Félix da Costa (POR) will also be involved in the racing action for BMW i Andretti Motorsport.
Note to editors:
For a video of the highlights of the motion mapping event with the BMW iFE.18, see here: http://b.mw/iFE18VirtualWorldTour