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PressClub Canada · Article.

BMW Group Canada reports January 2019 sales.

• Product offensive continues; four all-new models arrive in Q1. • Electric vehicle sales increase +8%. • Motorrad experiences double-digit growth to start the year.

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Barb Pitblado
BMW Group

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Richmond Hill, ON.  BMW Group Canada (BMW and MINI brands combined) reported sales of 2,352 vehicles for the month of January. This result represents a decrease of -12% compared to 2018.

 

BMW.

The BMW brand delivered 2,088 new vehicles, a decrease of -12% compared to 2018.  The BMW X5 Sports Activity Vehicle was a top sales performer in January, with deliveries increasing by +56% versus the previous year.

 

 

BMW’s product launch offensive is well underway, making brand-new models such as the X2 and X7, and completely revised models such as the 3 Series and 5 Series available to Canadian consumers.  After an absence of 20 years, the BMW 8 Series makes its highly-anticipated return in 2019, and first deliveries of the 8 Series Coupe have just begun.  Rounding out the Q1 launch schedule is the BMW Z4, a modern addition to the BMW brand’s long history of captivating roadsters.  The product offensive will continue in 2019, with a refreshed flagship sedan – the BMW 7 Series – and other models being announced throughout the year.  

 

MINI.

MINI presented 264 customers with a brand new vehicle in January, representing -12% fewer deliveries than in January, 2018.  The most significant growth came from the high performance John Cooper Works models, which represented a 29% increase from the previous year.

 

 

Table 1: New Vehicle Sales BMW Group Canada, January 2019

 January 2019January 2018% Change
BMW brand2,0882,378-12.2%
BMW passenger car552811-31.9%
BMW light trucks1,5361,567-2%
MINI brand264301-12.3%
TOTAL Group2,3522,679-12.2%

 

Motorrad.

With an all-time record level of sales in 2018, BMW Motorrad had a solid start to a new riding year, delivering +10% more motorcycles compared to last January.  The recently launched BMW F750GS was a top seller as customers begin planning their 2019 riding adventures.  

 

 

Table 2: Motorcycle Sales BMW group Canada, January 2019

 January 2019January 2018% Change
BMW Motorcycles4440+10%

 

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 50 BMW automobile retail centres, 21 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

 

For more information, please contact:

Marc Belcourt, Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca                              

 

Barb Pitblado, Manager, Corporate Communications

BMW Group Canada  

905-428-5005 / barb.pitblado@bmwgroup.ca

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