PressClub Canada · Article.
BMW unveils new Z4 at Canadian International Auto Show.
14.02.2019 Press Kit
BMW Group Canada’s product offensive continues with highly-touted Canadian premiere.
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Richmond Hill, ON. Hot on the heels of four exciting Canadian premieres at the Montreal International Auto Show, BMW Group Canada is set to unveil one of the most highly anticipated vehicles of the year, the BMW Z4 Roadster. The product offensive is a part of BMW’s strategy to future proof the company, Strategy NUMBER ONE>NEXT, which sees four new models coming to the Canadian market in Q1 2019 alone.
“In Canada, the BMW Group has increased sales every year for 28 consecutive years, a remarkable achievement in any industry,” said Hans Blesse, President and CEO of BMW Group Canada. “We succeed during these challenging times because at BMW, we know the best way to predict the future is to create it.”
The new BMW Z4 Roadster exudes pure sporting pedigree at first glance. The vehicle is the pinnacle of a premium open-top sports car boasting a classic fabric soft top, an emotion-packed body design and a puristic, driver focused interior.
BMW’s newest roadster also boasts the latest range of intuitive operation and intelligent connectivity thanks to BMW Operating System iDrive 7.0. The BMW Live Cockpit Professional with customizable graphics in a fully digital instrument cluster provide a new and unique way to interact with the vehicle than ever before.
“With the new BMW Z4 Roadster, we’re adding a new chapter to BMW’s fascinating history of roadster-making,” said Matt Wilson, National Manager of Product Planning, BMW Group Canada. “And this is just the beginning. There is plenty more to come from BMW in 2019.”
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 50 BMW automobile retail centres, 22 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.