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PressClub Canada · Article.

BMW Group Canada reports February 2019 sales.

• All-new BMW X5 sales increase +22% in 2019 • High Performance BMW M Models increase sales by +7.3% • MINI John Cooper Works sub-brand increased sales +60%

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Corporate Finance, Facts, Figures
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Sales and Marketing
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Sales North America
 

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Cassady Halliwell-Louks
BMW Group

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Richmond Hill, ON.  BMW Group Canada (BMW and MINI brands combined) reported sales of 2,665 vehicles for the month of February. This result represents a decrease of -15.9% compared to February, 2018.

 

BMW.

The BMW brand delivered 2,341 new vehicles in February, a decrease of -15.5% compared to 2018.  BMW Sports Activity Vehicles were strong performers in February, with models such as the BMW X1 increasing deliveries by +21%.  The luxurious and performance-based BMW 5 Series Sedan was delivered to +43% more customers this month versus February, 2018.

 

BMW’s product launch offensive continues with this month’s launch of the first-ever and highly anticipated BMW 8 Series Cabriolet, a low slung, aggressively styled, open top sports car delivering an impeccable four season driving experience.

 

The new BMW 8 Series Convertible in colour Dravit Grey metallic and 20 " M wheels Multi-spoke 729 M Bicolour (11/2018).

 

MINI.

MINI presented 324 customers with a brand new vehicle in February, representing -19% fewer deliveries than in February, 2018.  Canadians’ affinity for high performance MINI models propelled the John Cooper Works brand to a +60% increase in sales versus the previous year.

 

MINI John Cooper Works Countryman. (04/2017)

 

Table 1: New Vehicle Sales BMW Group Canada, February 2019

 

 

February 2019

February 2018

YoY %

YTD February 2019

YTD February 2018

YoY %

 
 

BMW Brand

2,341

2,769

-15.5%

4,429

5,147

-13.9%

 

BMW Passenger Cars

678

993

-31.7%

1,230

1,804

-31.8%

 

BMW Light Trucks

1,663

1,776

-6.4%

3,199

3,343

-4.3%

 

MINI Brand

324

400

-19.0%

588

701

-16.1%

 

TOTAL Group

2,665

3,169

-15.9%

5,017

5,848

-14.2%

 

Motorrad.

With six motorcycle consumer shows in the first two months of the year, BMW Motorrad customers now have an excellent idea of how the new and improved product line-up will fit their summer riding needs.  From the all-new BMW S1000RR, to the larger displacement boxers in the BMW R1250RT and BMW R1250GS, there has never been a better time to ride BMW. 

 

BMW S 1000 RR (10/2016)

 

Table 2: Motorcycle Sales BMW group Canada, February 2019

 

February  2019

February  2018

YoY %

YTD February 2019

YTD February 2018

YoY %

BMW Motorcycles

85

107

-20.6%

129

147

-12.2

 

-30-

 

BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 50 BMW automobile retail centres, 21 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

 

For more information, please contact:

Marc Belcourt, Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca                              

 

Barb Pitblado, Manager, Corporate Communications

BMW Group Canada  

905-428-5005 / barb.pitblado@bmwgroup.ca

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