PressClub Canada · Article.
BMW Group Canada reports February 2019 sales.
Fri Mar 01 22:18:34 CET 2019 Press Release
• All-new BMW X5 sales increase +22% in 2019 • High Performance BMW M Models increase sales by +7.3% • MINI John Cooper Works sub-brand increased sales +60%
Press Contact.
Cassady Halliwell-Louks
BMW Group
Tel: +1-905-683-1200
Fax: +1-905-428-5071
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Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) reported sales of 2,665 vehicles for the month of February. This result represents a decrease of -15.9% compared to February, 2018.
BMW.
The BMW brand delivered 2,341 new vehicles in February, a decrease of -15.5% compared to 2018. BMW Sports Activity Vehicles were strong performers in February, with models such as the BMW X1 increasing deliveries by +21%. The luxurious and performance-based BMW 5 Series Sedan was delivered to +43% more customers this month versus February, 2018.
BMW’s product launch offensive continues with this month’s launch of the first-ever and highly anticipated BMW 8 Series Cabriolet, a low slung, aggressively styled, open top sports car delivering an impeccable four season driving experience.
MINI.
MINI presented 324 customers with a brand new vehicle in February, representing -19% fewer deliveries than in February, 2018. Canadians’ affinity for high performance MINI models propelled the John Cooper Works brand to a +60% increase in sales versus the previous year.
Table 1: New Vehicle Sales BMW Group Canada, February 2019
| February 2019 | February 2018 | YoY % | YTD February 2019 | YTD February 2018 | YoY % | |
BMW Brand | 2,341 | 2,769 | -15.5% | 4,429 | 5,147 | -13.9% | |
BMW Passenger Cars | 678 | 993 | -31.7% | 1,230 | 1,804 | -31.8% | |
BMW Light Trucks | 1,663 | 1,776 | -6.4% | 3,199 | 3,343 | -4.3% | |
MINI Brand | 324 | 400 | -19.0% | 588 | 701 | -16.1% | |
TOTAL Group | 2,665 | 3,169 | -15.9% | 5,017 | 5,848 | -14.2% |
Motorrad.
With six motorcycle consumer shows in the first two months of the year, BMW Motorrad customers now have an excellent idea of how the new and improved product line-up will fit their summer riding needs. From the all-new BMW S1000RR, to the larger displacement boxers in the BMW R1250RT and BMW R1250GS, there has never been a better time to ride BMW.
Table 2: Motorcycle Sales BMW group Canada, February 2019
February 2019 | February 2018 | YoY % | YTD February 2019 | YTD February 2018 | YoY % | |
BMW Motorcycles | 85 | 107 | -20.6% | 129 | 147 | -12.2 |
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BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 50 BMW automobile retail centres, 21 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.
For more information, please contact:
Marc Belcourt, Director, Corporate Communications
BMW Group Canada
905-428-5078 / marc.belcourt@bmwgroup.ca
Barb Pitblado, Manager, Corporate Communications
BMW Group Canada
905-428-5005 / barb.pitblado@bmwgroup.ca