Do you need help? Please contact our support team from 9 to 17 CET via

PressClub Canada · Article.

The road to BMW M Festival.

Two custom-built 2020 BMW M4 vehicles travel from the port in from Halifax to the track at Canadian Tire Motorsport Park.


Press Contact.

Belcourt Marc
BMW Group

Tel: 905-428-5078

send an e-mail


Attachments(1x, 101.36 KB)
Photos(10x, 364.34 MB)

Related Links.

Richmond Hill, ON. With the BMW M Festival just around the corner, the German automaker is pulling out all the stops to ensure all manufacturer-supplied vehicles arrive on time and in style.  In particular, two customized 2020 BMW M4 models are being driven from Halifax to Bowmanville, making iconic stops along the way. 


“We built these vehicles for BMW M fans and to celebrate the first BMW M Festival in North America,” said Sebastian Beuchel, Director of Brand Management, BMW Canada. “These vehicles are truly unique, helping capture the spirit of BMW M and emulating what it stands for.”


Each BMW M4 boasts a BMW M Twin Turbo inline six-cylinder engine and 7-Speed dual clutch transmission, producing 444 horsepower and 406 lb-ft of torque for a truly exhilarating drive.  There is no shortage on flash, either.  The custom BMW M Festival builds come equipped with the unique-to-Canada Ultimate Package, which includes carbon front inserts, carbon mirrors and carbon lip spoilers. The exclusive package also features an M Performance Ttitaniam exhaust with carbon tips, reduced weight and exhaust flaps controlled via engine modes, resulting in BMW’s most ferocious exhaust on offer.


The most striking feature of each of these vehicles, however, is the BMW Individual Paintwork.  This exclusive paint finish, included in the Ultimate Package, requires removing the vehicle from the production line for its application and results in a truly unique and impressive product.  The BMW M4 models being driven from Halifax feature Java Green and Speed Yellow.   


Both vehicles will be featured at the BMW M Festival July13th and 14th, and can even be driven during the drag event.


For more information and to reserve your tickets, please visit    




BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 50 BMW automobile retail centres, 22 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.



For more information, please contact:

Marc Belcourt, Director, Corporate Communications

BMW Group Canada

905-428-5078 /                                 


Barb Pitblado, Manager, Corporate Communications

BMW Group Canada  

905-428-5005 /

Article Offline Attachments.

Article Media Material.

My.PressClub Login

BMW Group Streaming.

IAA 2019.

Here you can see the webcast of the BMW Group Press Conference.

Open Streaming Page

Add your filter tags.

Press Release
Press Kit
Fact & Figures
Submit filter
Clear all