PressClub Canada · Article.
The BMW Bike Generation IV. New wave of BMW bicycles with innovative technologies and elegant design.
05.07.2019 Press Release
Innovative technologies and elegant design.
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Richmond Hill, ON. From sports performance to future-focused electric mobility, customers have enjoyed the signature BMW experience using pedal power as well as horsepower for over 70 years now. The new generation of bikes from BMW shares a design language but specialises in various different themes. And all the models have the distinctive BMW logo inserted into their front frame triangle.
The BMW Cruise Bike draws inspiration from the ongoing fixie trend with its slim frame design courtesy of Designworks, the BMW Group’s design innovation studio. However, unlike a classical fixie bike, the BMW model cuts no corners in terms of comfort. Its Shimano Nexus seven-speed hub gear ensures dynamic acceleration and no maintenance issues.
The BMW M Bike is an even sportier creation, inspired by BMW M cars and decked out in matt black paintwork and stripes in the M Motorsport colour scheme. The Shimano SLX/XT groupset has eleven gears, while the fork, spacers and seat posts are made from carbon fibre – efficient lightweight design, motor sport-style.
The BMW hybrid e-bikes, meanwhile, have their collective finger on the pulse. For example, the BMW Active Hybrid E-Bike can rack up big mileages on a single charge, thanks to its Brose Drive S Alu motor and 600 Wh lithium-ion battery. And the BMW Urban Active Bike is perfect for the daily ride to work with its slender frame design and barely visible battery. BMW therefore offers the right e-bike for every purpose, whether a performance-oriented or more comfort-based form of riding pleasure is required.
Flexibility is the name of the game with the BMW Folding Bike, which can be stowed away in extremely small spaces thanks to a nifty folding mechanism. BMW has also teamed up with Micro Mobility Systems to offer a selection of practical mobility solutions for everyday use and commuting.
The collection also contains two extremely stable models designed especially for children – in the shape of the BMW Kids Bike and BMW Junior Cruise Bike. The BMW Kids Bike offers impressive versatility; it can be used as both a fully-fledged bicycle and a balance bike for practicing.
The BMW bikes are available at selected BMW retailers.
Manufacturer’s recommended retail prices, part numbers/sizes below:
|80 91 2465978||FROZEN SILVER BMW CRUISE BIKE -SMALL||$1,399.77|
|80 91 2465979||FROZEN SILVER BMW CRUISE BIKE – MEDIUM||$1,399.77|
|80 91 2465980||FROZEN SILVER BMW CRUISE BIKE –LARGE||$1,399.77|
|80 91 2465982||FROZEN BLUE BMW CRUISE BIKE –SMALL||$1,399.77|
|80 91 2465983||FROZEN BLUE BMW CRUISE BIKE –MEDIUM||$1,399.77|
|80 91 2465984||FROZEN BLUE BMW CRUISE BIKE –LARGE||$1,399.77|
|80 91 2465986||BMW M BIKE MATT BLACK – SMALL||$1,908.79|
|80 91 2465987||BMW M BIKE MATT BLACK – MEDIUM||$1,908.79|
|80 91 2465988||BMW M BIKE MATT BLACK – LARGE||$1,908.79|
|80 91 2465974||BMW URBAN HYBRID E-BIKE - SMALL||$3,181.30|
|80 91 2465975||BMW URBAN HYBRID E-BIKE -MEDIUM||$3,181.30|
|80 91 2465976||BMW URBAN HYBRID E-BIKE LARGE||$3,181.30|
|80 91 2465970||BMW ACTIVE HYBRID E-BIKE –Small||$4,453.83|
|80 91 2465971||BMW ACTIVE HYBRID E-BIKE –Medium||$4,453.83|
|80 91 2465972||BMW ACTIVE HYBRID E-BIKE –Large||$4,453.83|
|80912447694||BMW Folding Bike||$954.38|
|80912451005||Junior Cruise Black/Red||$604.44|
|80912451006||Junior Cruise White/Red||$604.44|
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles,Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 50 BMW automobile retail centres, 22 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.
For more information, please contact:
Marc Belcourt, Director, Corporate Communications
BMW Group Canada
905-428-5078 / firstname.lastname@example.org
Barb Pitblado, Manager, Corporate Communications
BMW Group Canada
905-428-5005 / email@example.com