BMW Group Canada reports July, 2019 sales.

Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) reported sales of 3,322 vehicles for the month of July. This result represents an increase of +0.5% compared to July, 2018. 

 

BMW.

The BMW brand reported 2,722 sales in July, representing an increase of +0.4% compared to July, 2018.  Vehicles in the top luxury segment, led by the all-new, full sized BMW X7, have sales in this segment increasing seven fold versus the previous year. Customer feedback on the re-designed BMW 7 Series sedan have been very positive with deliveries increasing +54% in July.

 

 

Interest in the high performance sub-brand, BMW M, has never been greater. Over 3,800 customers and fans attended the first-ever North American BMW M Festival outside of Toronto last month.  This passionate community of customers continued to grow in July with +15% more M vehicle deliveries vs. the previous year.

 

 

MINI.

The MINI brand delivered 600 units in July, resulting in an increase of +0.7% compared to July, 2018. The emotionally charged John Cooper Works sub-brand continues to engage performance enthusiasts with sales increasing +56% in July.  MINI Convertible deliveries also contributed to the strong sales month increasing by +27% vs. the previous year. 

 

 

Table 1: New Vehicle Sales BMW Group Canada, July 2019

	July 2019	July 2018	YoY %	YTD July 2019	YTD July 2018	YoY %
BMW Brand	2,722	2,711	0.4%	21,227	22,534	-5.8%
BMW Passenger Cars	770	1,269	-39.3%	9,290	9,604	-3.3%
BMW Light Trucks	1,952	1,442	35.4%	11,937	12,930	-7.7%
SAV Share	71.7%	53.2%	18.5%	56.2%	57.4%	-1.1%
MINI Brand	600	596	0.7%	3,517	3,950	-11.0%
TOTAL Group	3,322	3,307	0.5%	24,744	26,484	-6.6%

 

Motorrad.

BMW Motorrad delivered 172 units in July, a decrease of -20% as compared to July, 2018.  The top selling models were the BMW R1250GS, BMW R1250RT, BMW R1250GS Adventure and BMW G310GS.

 

 

Table 2: Motorcycle Sales BMW Group Canada, July 2019

	July 2019	July 2018	YoY %	YTD July 2019	YTD July 2018	YoY %
BMW Motorcycles	172	215	-20%	1,207	1,435	-15.9%

 

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 50 BMW automobile retail centres, 22 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

 

For more information, please contact:

Marc Belcourt, Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca                                          

Barb Pitblado, Manager, Corporate Communications

BMW Group Canada

905-428-5005 / barb.pitblado@bmwgroup.ca