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PressClub Canada · Article.

BMW Group Canada reports July, 2019 sales.

• BMW Sport Activity Vehicle sales drive growth. • Performance sub-brand BMW M increases deliveries by +15%. • MINI John Cooper Works sales increase by +56%.

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Belcourt Marc
BMW Group

Tel: 905-428-5078

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Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) reported sales of 3,322 vehicles for the month of July. This result represents an increase of +0.5% compared to July, 2018. 

 

BMW.

The BMW brand reported 2,722 sales in July, representing an increase of +0.4% compared to July, 2018.  Vehicles in the top luxury segment, led by the all-new, full sized BMW X7, have sales in this segment increasing seven fold versus the previous year. Customer feedback on the re-designed BMW 7 Series sedan have been very positive with deliveries increasing +54% in July.

 

 

Interest in the high performance sub-brand, BMW M, has never been greater. Over 3,800 customers and fans attended the first-ever North American BMW M Festival outside of Toronto last month.  This passionate community of customers continued to grow in July with +15% more M vehicle deliveries vs. the previous year.

 

 

MINI.

The MINI brand delivered 600 units in July, resulting in an increase of +0.7% compared to July, 2018. The emotionally charged John Cooper Works sub-brand continues to engage performance enthusiasts with sales increasing +56% in July.  MINI Convertible deliveries also contributed to the strong sales month increasing by +27% vs. the previous year. 

 

 

Table 1: New Vehicle Sales BMW Group Canada, July 2019

 

July 2019

July 2018

YoY %

YTD July 2019

YTD July 2018

YoY %

BMW Brand

2,722

2,711

0.4%

21,227

22,534

-5.8%

BMW Passenger Cars

770

1,269

-39.3%

9,290

9,604

-3.3%

BMW Light Trucks

1,952

1,442

35.4%

11,937

12,930

-7.7%

SAV Share

71.7%

53.2%

18.5%

56.2%

57.4%

-1.1%

MINI Brand

600

596

0.7%

3,517

3,950

-11.0%

TOTAL Group

3,322

3,307

0.5%

24,744

26,484

-6.6%

 

Motorrad.

BMW Motorrad delivered 172 units in July, a decrease of -20% as compared to July, 2018.  The top selling models were the BMW R1250GS, BMW R1250RT, BMW R1250GS Adventure and BMW G310GS.

 

 

Table 2: Motorcycle Sales BMW Group Canada, July 2019

 

July 2019

July 2018

YoY %

YTD July 2019

YTD July 2018

YoY %

BMW Motorcycles

172

215

-20%

1,207

1,435

-15.9%

 

-30-

 

BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 50 BMW automobile retail centres, 22 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

 

For more information, please contact:

Marc Belcourt, Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca                                          

Barb Pitblado, Manager, Corporate Communications

BMW Group Canada

905-428-5005 / barb.pitblado@bmwgroup.ca

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