PressClub Canada · Article.
MINI News: The direct link to big news
Mon Jan 25 14:45:52 CET 2021 Press Release
Archive
New communication tool for staying in contact with the worldwide MINI community. Online registration possible as of now. The launch of the web platform with up-to-date information, photos and videos in hallmark MINI style is imminent.
Press Contact.
Marc Belcourt
BMW Group
Tel: +1-905-428-5078
Fax: +1-905-428-5071
send an e-mail
Related Links.
This press release is a 1:1 copy of the original issued by BMW Group headquarters in Germany. No adaptations have been made for the Canadian market.
Munich. 20 years ago, the sales launch of the modern MINI was the
top event in the industry. Now, once again, great things are in store
in the world of premium small cars - and MINI fans around the globe
can join in right from the start. MINI News provides viewers with a
direct link to all the latest information, brand new pictures and
exciting videos about the latest innovations in the model range of the
British premium brand.
You can register online at: https://pressevents.bmwgroup.com/mini/login
by entering your e-mail address to find out everything you need to
know at first hand.
MINI News will kick off on Wednesday, January 27. On this day,
registered MINI News users will receive a link to the brand‘s new
online platform. In parallel to the current publications in the BMW
Group PressClub for journalists, there is a range of information in
German and English available, that can be used by anyone who is
interested - prepared in the typical MINI style and also ready to download.
The focus is on a video – hosted on the MINI Youtube channel – in
which selected MINI insiders explain the highlights of the latest
model from their individual perspective. Bernd Körber, Head of MINI,
looks at the elemental character and future prospects of the MINI.
Oliver Heilmer, Head of MINI Design, invites his audience to take a
close look at every exterior and interior detail. The MINI community
will learn everything worth knowing about the vehicles on show from
project manager Petra Beck. Rally professor, Rauno Aaltonen explains
to fans why hallmark MINI driving pleasure continues to fascinate him
more than 50 years after his victory at the Monte Carlo Rally.
The News Alert with a link to the latest news from the world of
MINI will remain activated following the upcoming presentation. In
addition. new pictures, videos and information on model innovations
and other current topics will be shared regularly on the new online
platform as well as on www.instagram.com/mini.news.
By registering at MINI News, all fans of the brand can be sure
not to miss any news‚ in the future.
In case of queries, please contact:
Corporate Communications
Julian Kisch, Press Spokesperson Product Communication MINI
Tel.: +49-89-382-38072
E-mail: julian.kisch@mini.com
Andreas Lampka, Head of Communication MINI
Tel.: +49-89-382-23662
E-mail: andreas.lampka@mini.com
Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW Motorrad
Tel.: +49-89-382-35108
E-mail: jennifer.ruckenbrod@bmwgroup.com