PressClub Canada · Article.
The BMW Group with MINI at DLD Summer.
Thu Jul 01 13:30:00 CEST 2021 Press Release
On 1 July 2021, influential opinion leaders, key industry figures, start-ups and digital heavyweights met up in person for the first time since the outbreak of the coronavirus pandemic at the DLD Summer conference in Munich.
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BMW Group
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Munich. DLD is a global innovation network for digitalisation, science and culture. The MINI brand chose the conference for the world-exclusive unveiling of the MINI Vision Urbanaut as a physical model. As part of its “BIG LOVE as a vision keynote presentation, MINI also offered insights into how the brand is meeting the challenges of future mobility. More than 40 speakers and a total of 100 participants were expected at #DLDSummer. The BMW Group is an official partner of DLD Summer in Munich.
Physical world premiere of the MINI Vision Urbanaut.
The MINI brand presented the physical model of the MINI
Vision Urbanaut in a world exclusive at DLD Summer. Following the
virtual world premiere of the concept in 2020, the model now allows
people to experience this vision of future urban mobility in all its
facets. It also showcases the modelling expertise of BMW Group Design
to impressive effect: every aspect of the model was conceived and
built at the MINI Design studios in Munich.
Keynote presentation: “BIG LOVE as a vision”
The reveal of the MINI Vision Urbanaut also provided
the ideal stage for the “BIG LOVE as a vision” keynote presentation,
in which Bernd Körber, Head of MINI, and Oliver Heilmer, Head of MINI
Design, discussed the challenges of future mobility and MINI’s answers
to them. Renowned journalist Steffi Czerny guided the conversation.
The presentation was also live-streamed, allowing a wider audience to
examine the role of the social aspect of the community for MINI and
how the brand is using clever solutions in its drive to create a more
sustainable, optimistic and, above all, typically MINI future.
The vehicle unveiling and keynote presentation can be streamed here: https://dld-conference.com/conference/dldsummer21