PressClub Canada · Article.
BMW Motorrad crowns its 100th anniversary with the strongest sales result in the company's history.
18.01.2024 Press Release
BMW motorcycles and scooters delivered to customers worldwide.
Press Contact.
Marc Belcourt
BMW Group
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Author.
Marc Belcourt
BMW Group
Munich. In its anniversary year, BMW Motorrad
delivered 209,257 motorcycles and scooters to customers, 3.1% more
than in the previous year and the highest sales volume in the
company's history. The regions of Europe, Asia and Latin America in
particular made a significant contribution to BMW Motorrad's record
sales volume with record sales figures. Germany and North America also
contributed to the record result with strong sales. The convincing
product portfolio with successful offerings that characterise their
respective segments and the market launch of popular new models such
as the
high-powered BMW M 1000 R or the touring enduro icon BMW
R 1300 GS were strong arguments for the successful performance in 2023.
Markus Flasch, Head of BMW Motorrad: “I would like to thank our
customers all over the world for the great trust they have placed in
us again in 2023. With a record result in our anniversary year, BMW
Motorrad remains the world's number one in the premium motorcycle and
scooter segment and once again demonstrates the brand's successful
strategic orientation. Our market leadership in numerous segments is
based on innovation leadership, our highly attractive product range
and our strong brand. Based on these three main success factors, BMW
Motorrad is ideally positioned and I am very confident about the year 2024.”
Solid sales in Europe with record growth in Eastern
Europe.
With 116,012 (+ 4.7 %) motorcycles and scooters
sold, Europe as a whole remained by far the strongest sales region for
BMW Motorrad. Germany remained the strongest individual market with
24,176 units (+ 0.2 %), followed by France (21,668 units / + 2.1 %),
Italy (16,179 units / + 3.3 %) and Spain (12,716 units / + 1.7 %).
Eastern Europe also contributed to BMW Motorrad's very pleasing
overall European performance with sales of 6,000 units, a record
increase of 105.4 % and more than double the previous year's figure.
China, India, Brazil and Mexico made a significant
contribution to this success.
In other regions,
several countries ended the year with record sales. In Asia (47,061
units / + 1.6 %), both China (15,832 units / + 2.8 %) and India (8,768
units / + 20.4 %) achieved their best results to date. Brazil, with
record sales of 14,106 vehicles (+ 8.1 %), and Mexico (7,088 units / +
6.8 %) also made a significant contribution to BMW Motorrad's record result.
The R 1250 GS and GS Adventure, along with the highly
successful new R 1300 GS, lead the way.
The boxer
models R 1250 GS and R 1250 GS Adventure also delivered their
customary strong performance, with sales of around 56,000 units.
Together with the new R 1300 GS (4,528 units), which has been on sale
since autumn 2023, the three GS models once again made a significant
contribution to BMW Motorrad’s record sales of 60,535 units (+1.62%).
Sporty four-cylinder models with undiminished
dynamism.
The fascination with performance and riding
dynamics also resulted in a positive sales trend for the sporty
four-cylinder models from BMW Motorrad. With 11,442 units sold
(+ 13.9%), the S 1000 RR underlined its top position and market
leadership in the supersport bike segment, while the M 1000 R hyper
roadster exceeded all expectations with 3,655 units delivered to
customers. Together with the S 1000 R, the S 1000 XR and the exclusive
M 1000 RR, 25,194 units (+ 7.5 %) of the high-performance
four-cylinder models were delivered to customers worldwide.
BMW Motorrad also achieved top performance in the mid-range
segment and in the BMW Motorrad segment of up to 500
cc.
With a total of 62,834 units sold (+ 3.2 %), the F
series with two-cylinder engines and the G models with single-cylinder
engines also made a significant contribution to
BMW Motorrad's
record result. The F 750 GS, which is particularly popular with new
customers, was a particular highlight, with 11,064 units sold (+ 15.6 %).
Clear market leadership for the CE 04 and strong performance
of BMW Motorrad's Urban Mobility range.
With a share
of around 70 % in the global market for all-electric motorcycles and
scooters with an output of more than 11 kW, the CE 04 has secured
itself the undisputed market leadership. With 7,177 units delivered,
the expressive electric scooter exceeded the previous year's
deliveries by 44 %. Supplemented by the two successful scooters
C 400 GT and C 400 X, the Urban Mobility segment of BMW Motorrad
achieved a sales volume of 20,460 units, which corresponds to an
increase of 17.9 % compared to the previous year.
Optimistic outlook for 2024.
Stephan Reiff, Head
of Sales and Brand: "The sales record in our anniversary year is
both an honour and an obligation. With numerous new, innovative models
and products for our customers, we at BMW Motorrad will do everything
in our power to build on this record year in 2024 and further
consolidate our leading position in the premium segment. Our new GS
models in particular will play an important role here. This year, our
customers and fans can once again look forward to numerous world
premieres, highlights, events and emotionally charged motorcycles offers."
You will find press material on BMW motorcycles in the BMW Group
PressClub at www.press.bmwgroup.com.
In case of queries, please contact:
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Tel.:
+49 89 382 -57505, Tim.Diehl-Thiele@bmw.de
Jens Lemon, Head of Communication MINI and BMW
Motorrad
Tel.: +49-151-601-23635, Jens.Lemon@bmw.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises over 30 production sites worldwide; the company has
a global sales network in more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger
vehicles and more than 202,000 motorcycles worldwide. The profit
before tax in the financial year 2022 was € 23.5 billion on revenues
amounting to € 142.6 billion. As of 31 December 2022, the BMW Group
had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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