PressClub Canada · Article.
BMW Announced as Official Vehicle of TPC Toronto at Osprey Valley.
Thu Mar 20 18:54:00 CET 2025 Press Release
+++Premium automaker will elevate the experience for golfers and patrons alike.+++
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Marc Belcourt
BMW Group
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Author.
Barb Pitblado
BMW Group
Caledon, ON. BMW Canada and TPC Toronto at Osprey Valley announced a multi-year partnership today, enhancing the experience offered to guests at one of Canada’s top golf destinations.
Launched initially in 2024, the partnership provides golfers and course visitors the opportunity to engage with the BMW brand, with vehicle displays and onsite integrated activations bringing the premium brand to life for all visitors. New electric vehicle charging stations and exclusive parking opportunities for BMW owners also benefit both guests and players.
Charging stations were installed at TPC Toronto’s all-new Main Clubhouse in 2024 and are coming to the soon-to-be-completed Heathlands Clubhouse in 2025. The seamless integration of BMW onsite and in club activities further enhances the all-new amenities and world-class courses already delivering an exceptional golf experience at TPC Toronto at Osprey Valley.
“We’re thrilled and grateful to partner with such a visionary brand as BMW,” said TPC Toronto at Osprey Valley president Chris Humeniuk. “This partnership will elevate the experience for every visitor to our property. We look forward to collaborating with this world-class brand to enhance our events and guest enjoyment in the bright future ahead.”
“This partnership underscores BMW’s commitment to crafting elevated experiences for our customers and enthusiasts,” stated Jonathan Thomson, director, BMW brand management. “Aligning with TPC Toronto at Osprey Valley - a premier golf destination - allows us to collaborate with a team who shares our passion for the sport and our joint commitment to the pursuit of top performance. This partnership allows us to showcase our brand and products in a premier setting that lives up to our own elevated standards.”
Announced last year as the host of the 2025 RBC Canadian Open, TPC Toronto at Osprey Valley’s new amenities include a 65,000-square-foot Main Clubhouse, Event Space, Clubhouse Suites, the flagship restaurant Two Brothers, Canadian Golf Hall of Fame experiences and more. The property is set to open 15 multi-unit Villas for stay-and-play trips and an all-new Heathlands Clubhouse in early 2025.